Support the development and implementation of Trade Marketing strategies for product launches at Essity. Analyze data and create presentations for partners and teams.
About the role
- Trade Marketing Specialist assisting Canon's Consumer Marketing Department on consumer product lines, mainly cameras and lenses, and nomadic photo printers.
Responsibilities
- To activate in the designated Retail partners in Portugal the ICB sales & marketing strategy (for the related products) translated into several activation plans, both online & offline
- To support the partners in the improvement of the user experience in what is the Canon products’ & overall imaging experience
- To liaise with the responsible KAM and other related product & partner activation functions for a fully integrated relationship with the partner & seamless product & partner strategy implementation
- To coordinate & project manage Canon owned and partner related events
- To actively participate in the product launch of low & mid range products & the related partner actions
- To proactively engage in a positive & constructive relationship with the partners and their teams
- To activate, implement and measure the wide market campaigns that will be define by the sales & marketing team
Requirements
- Business school student or equivalent,
- Portugues mother tongue, fluent English & Spanish essential
- Creativity, interpersonal skills, autonomy and strong communication skills
- Great rigor and perfect organization.
- Excellent capacity for analysis and synthesis
Job title
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