Service Delivery Manager leading complex, high - visibility projects at DEFEND, ensuring customer success and effective project delivery while managing internal teams.
CC
Onsite Associate Manager, Engagement – 6-Month Contract
Posted 3 days ago
About the role
- Associate Manager, Engagement driving customer engagement initiatives for Canadian Tire’s Triangle Loyalty program. Collaborating with teams to enhance customer experiences and optimize marketing strategies.
Responsibilities
- Report to the Associate Vice President – Triangle Lifecycle Marketing - Engagement
- Develop and drive innovative customer engagement initiatives to support Canadian Tire’s Triangle Loyalty program
- Work cross-functionally across the organization to identify high-impact opportunities to improve Triangle Loyalty engagement and generate sales revenue
- Identify valuable segments and design innovative marketing programs
- Define, monitor, and report on customer engagement performance indicators
- Develop insight-driven strategies focused on increasing customer spend, trips and program engagement
- Present strategies through compelling storytelling to create buy-in amongst leadership
- Collaborate with internal and external stakeholders to identify, design, develop and launch business initiatives
- Scope and prioritize initiatives based on business and customer impact
- Partner closely with analytics, operations, and marketing teams to build and test customer-facing programs
- Conduct ongoing competitive research to ensure customer offers and engagement tactics are industry-leading
- Manage and optimize marketing budgets
Requirements
- 3 - 5 years of relevant experience, with a focus on marketing, customer engagement, or customer experience
- Experience managing customer loyalty programs in Retail, and eCommerce industry is an asset
- A passion for customer experience (CX) and a strong understanding of marketing strategy and how to build and execute muti-channel programs
- Ability to think critically and problem solve to successfully address business challenges
- Excellent interpersonal skills with a proven ability to build relationships and influence internal and external teams
- Ability to analyze customer insights and channel data to optimize program performance
- Experience working closely with business, analytics, marketing, legal/compliance stakeholders to deliver customer programs
- Experience with marketing automation and personalization tools is an asset.
Benefits
- Career growth opportunities
- Product discounts
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
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