Demand Generation Manager building and scaling TOFU engine for B2C and B2B products. Driving diversified acquisition strategies and leading a high - performing team at Avanquest.
About the role
- Sr. Performance Marketing Coordinator managing paid marketing campaigns for CALPAK's travel goods. Driving customer acquisition and optimizing performance across multiple platforms.
Responsibilities
- **Responsibilities:**
- Own end-to-end campaign setup and trafficking across Meta, TikTok, Pinterest, Google, and other platforms, including creative flighting, ad setup, naming conventions, UTM tracking, and QA
- Own internal creative briefs to freelancers and support creative refresh planning
- Conduct weekly performance analysis and reporting to support optimization recommendations, pulling first-round channel reports.
- Collaborate in management and optimization of full-funnel paid media strategies across Paid Social, Paid Search, Display, Affiliates to meet e-commerce KPIs
- Ensure proper setup and testing for new vendors, including pixels, feeds, tracking, and platform onboarding
- Support budget allocation, forecasting, actualization, and pacing to ensure ROI and efficiency targets are met
- Manage monthly invoice input and reconciliation
- Maintain and update KPI dashboards and reporting sheets to support weekly and monthly leadership reporting
- Monitor trends, identify opportunities, and provide actionable insights to improve acquisition and overall company performance
- Partner closely with creative and brand teams to develop and test high-performing ad content, leveraging platform best practices and performance insights
- Maintain creative and testing roadmaps, identifying gaps and testing opportunities across channels
- Support Affiliate channel growth, including publisher evaluation, partner optimization, and newsletter send outs
Requirements
- **Qualifications:**
- 3-5 years of relevant paid marketing marketing experience
- 2+ years of hands-on experience managing Meta and/or Google
- Bachelor’s Degree in marketing or related field or equivalent experience
- Proven track record of quickly diagnosing performance issues and adjusting tactics in real time
- Strong understanding of paid media fundamentals including audience segmentation, creative optimization, and A/B testing methodologies
- Ability to transform creative and campaign data into actionable insights
- Expertise in creative from conception to analytic results that can help drive ad performance
- Strong understanding and application of conversion tracking and pixel management
- Proficiency in Excel/Google Sheets & data analytics platforms
- Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively
- Comfortable with ambiguity and takes initiative to lead projects
- Have an entrepreneurial spirit and thrive in a dynamic, fast-paced, fluid environment
- Proven success in working cross-functionally with all levels and effectively communicating/presenting
- Detail-oriented, "can do" attitude, and passionate about growth in a fast-paced environment
- A highly collaborative, driven, and team-oriented individual who is comfortable with new situations and highly iterative projects
- DTC / in-house, and/or fashion and apparel experience is a plus
- Must be able to commute to CALPAK HQ in Gardena, CA
Benefits
- **Why CALPAK: Benefits & Perks:**
- Annual bonus plan
- Medical, Dental & Vision insurance
- 401K w/ company matching
- Life insurance & Disability coverage
- Accrued paid time off & floating holidays
- Monthly wellness credits
- Dog friendly office
- Employee discount
- Benefits and incentive compensation may be subject to other requirements and conditions
Job title
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