Partner Marketing Manager to facilitate co-marketing programs with integration and strategic partners at CallRail. Driving marketing strategy and building partner relationships to achieve business outcomes.
Responsibilities
Manage and scale the marketing presence with our existing technology and strategic partners as well as identify and launch new partnerships.
Establish and grow strategic partner relationships with sales and marketing counterparts.
Drive and oversee the overall partner marketing strategy and program for technology and strategic partners.
Develop an understanding of partners' needs and how to best position CallRail in key verticals, in partnership with our product marketing and demand generation teams.
In collaboration with our Partnership and Marketing teams, identify key partners to participate in co-marketing campaigns in order to help grow CallRail’s market presence.
In collaboration with our Sales teams, manage a pipeline of partner-driven and influenced referrals.
Work with established partners to craft new approaches to building pipeline, enhance our joint value propositions and drive new sales opportunities.
Measure the effectiveness of co-marketing campaigns, and relay KPIs to relevant stakeholders.
Automate and optimize processes across our partner ecosystem. This includes resource distribution, partner communications, and campaign tracking.
Work with the marketing team to integrate partners and their expertise into our go-to-market campaigns
Become a subject matter expert on CallRail use cases for partners, and joint value props by industry.
Oversee partner education and marketing content such as emails, webinars, presentations, and customer success stories to keep our partners up to date on product updates.
Maintain a repository of partner sales collateral and enablement resources.
Requirements
Bachelor’s Degree required
2-4 years of marketing experience; partner or channel marketing experience highly-preferred
Strong communication and organization skills
Excellent understanding of integrated marketing campaigns and co-marketing strategies
Previous experience in a partner or client-facing role
Data-driven, results-oriented marketer. Ability to collaborate with multiple internal and external stakeholders to drive business results across a shared vision.
Ability to handle multiple projects simultaneously while remaining flexible and consistently meeting deadlines in a fast-paced environment
Knowledge of B2B SaaS products is considered a strong advantage
Experience managing a budget and a record of achieving ROI milestones
Experience working in Salesforce, marketing automation tools, and analytics platforms, a plus
Partner Enablement experience a plus
Benefits
Healthcare (one option covered at 100% for employees)
Dental & Vision Coverage
Competitive HSA with company matching
Paid parental leave
Flexible vacation policy
401K options with company dollar-for-dollar match
Employee stock options available from day one
$2,000 annual educational allowance
Catered lunch every Tuesday * an in-office perk
MARTA transportation or office parking expenses covered
Employee charitable donation company match, up to $500 annually
Regular company outings and events
Hybrid work options with $500 office stipend to set up your home office
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