Marketing Manager optimizing marketing programs and driving revenue growth for a cybersecurity provider. Supporting Sales and enhancing lead nurturing in B2B space.
Responsibilities
Build, document, and continuously optimize lead follow-up cadences across inbound, outbound, event, and ABM motions
Partner with RevOps to implement cadences, workflows, and automation in CRM and marketing systems
Work directly with Sales to drive adoption, compliance, and feedback on enablement programs
Help improve speed-to-lead, follow-up consistency, and funnel conversion rate
Partner hand-in-hand with Sales to plan, execute, and measure ABM programs
Support account selection, messaging alignment, outreach coordination, and campaign execution
Track engagement, influence, and pipeline impact for target accounts
Plan and execute integrated marketing campaigns across email, digital, content, events, and sales plays
Coordinate timelines, assets, messaging, and execution across teams and vendors
Ensure campaigns are delivered on time, on brand, and aligned to pipeline goals
Build and manage lead nurture programs that move prospects from awareness to consideration to conversion
Segment audiences and tailor messaging by persona, intent, and funnel stage
Continuously test and improve nurture performance using engagement and conversion data
Requirements
5+ years of marketing experience in a generalist or demand-focused role ideally in the MSP space
Proven experience working closely with Sales and RevOps teams
Strong understanding of full-funnel marketing, from first touch to closed-won
Experience building and executing lead nurture programs and sales enablement workflows
Comfortable managing multiple initiatives simultaneously without losing attention to detail
Data-driven mindset with the ability to translate activity into business impact
Clear communicator who can work cross-functionally and keep stakeholders aligned
Benefits
Competitive Compensation : Attractive salary and benefits
You Time: Competitive annual leave allowance
Work-Life Balance: Flexible working hours and hybrid/remote working options to support a healthy work-life balance
Regular Team Socials: We celebrate our team, our milestones, and our new businesses with social events every month throughout the year
Investing in Your Future: We encourage a growth mindset through proactive development opportunities, such as continuous learning opportunities, professional training programs, and career advancement paths
Inclusive Environment: A supportive and inclusive workplace that values diversity and encourages collaboration and innovation
Employee Recognition: Programs to recognize and reward employees for their contributions and achievements
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