Marketing Coordinator at Cruise Planners managing day - to - day marketing operations and communications with franchise advisors and external partners.
About the role
- Marketing Manager responsible for brand strategy and lead generation for Storyous across Czechia and Slovakia. Leading a small team while working closely with sales on growth initiatives.
Responsibilities
- Own the marketing direction
- Define and execute the marketing strategy for CZ & SK aligned with company goals
- Lead and mentor a small team (2 marketing specialists)
- Own the marketing budget and allocate resources across channels and markets
- Set KPIs and track performance across brand, leads, CPL and conversion
- Work closely with Sales and GM to make marketing a real growth driver
- Build a strong brand in gastro & tech
- Own the Storyous brand across all touchpoints
- Strengthen our position as a market leader in the Czech gastro segment
- Build brand awareness in Slovakia and future markets
- Ensure consistent tone, visuals and messaging across channels
- Improve customer experience across the full lifecycle
- Drive lead generation & growth
- Generate inbound leads through digital campaigns, events, content and partnerships
- Optimize the funnel from first touch to qualified lead
- Collaborate closely with inside sales on lead quality and feedback
- Test new channels, formats and campaigns
- Continuously improve performance and cost per lead
- Own the key marketing channels
- Events, sponsorships, gastro festivals and industry meetups
- PR, media relations and partnerships
- Website (WIX) – content, UX and conversion optimisation
- Social media (Instagram, Facebook, LinkedIn, TikTok, YouTube)
- PPC (Google, Meta, Sklik, Microsoft) in cooperation with external agency
- Content – case studies, blog, video, sales materials
- Email marketing and lifecycle communication
Requirements
- 5+ years of experience in marketing, including a senior or lead role
- Experience leading people (even a small team)
- Strong hands-on mindset — you can plan, but also execute
- Experience with digital marketing and lead generation
- Experience managing budget and measuring ROI
- Czech or Slovak fluent + English working proficiency
- Experience working with agencies or freelancers
- Data-driven thinking combined with creativity and practicality
- Nice to have: Experience in SaaS, tech, POS, fintech or hospitality
- Nice to have: Experience with WIX, HubSpot, Google Analytics, Meta, PPC tools
- Nice to have: Interest in gastronomy or small business environment
- Nice to have: Experience with content or creative production
Benefits
- 26 days of vacation + sick days
- Benefit Plus Cafeteria (monthly budget for sport, culture, food, etc.)
- MultiSport card contribution
- MacBook for work
- Team events, meetups and time spent with our hospitality partners
- Friendly office atmosphere, snacks and great coffee at the workplace
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Marketing Manager leading marketing initiatives for Qwoted’s expert and PR professional network. Managing social media presence and optimizing campaigns across various channels.
Marketing student managing project execution and supporting content operations in a veterinary startup's innovative marketing team. Collaborating with executives and data experts to optimize marketing strategies.
Sr. Marketing Specialist connecting content, channels, and conversion for educational advancement. Leverage AI and support a high - impact content strategy to drive organizational success.
Senior Trade Marketing Analyst responsible for developing strategic plans for clients and driving commercial opportunities. Join a top Brazilian hygiene and cleaning company headquartered in São Paulo.
Marketing Intern at Ficus Health developing content and marketing campaigns for AI in healthcare. Collaborating on website management and SEO activities within a dynamic team.
Senior Marketing Manager for multi - asset broker HFM, managing marketing platforms and tools, ensuring optimal campaign execution and cross - team collaboration.
Senior Product Marketing Analyst responsible for managing product portfolio and supporting new product development at Sherwin - Williams, a leader in paint and coatings industry.
Marketing Analyst at Aviva handling brand positioning and product narratives. Ensure communication clarity and operational alignment with client experience.
Marketing & Retail Associate overseeing ecommerce and retail operations at JETSET Pilates HQ in Miami. Handling customer inquiries and managing marketing support across platforms.