VP Marketing Enablement Leader driving strategic marketing initiatives to empower the commercial organization. Collaborating with cross-functional teams to enhance sales productivity and customer engagement.
Responsibilities
Drive strategic initiatives to empower the commercial organization through targeted marketing programs, data-driven insights, and effective enablement tools.
Lead the design, development, and delivery of marketing enablement initiatives that support sales teams in achieving their targets.
Collaborate cross-functionally and serve as the strategic connector between marketing, sales, product, and analytics teams.
Develop and manage marketing enablement reporting dashboards to provide actionable insights on program effectiveness, pipeline progression, and business impact.
Utilize data analytics to identify gaps, optimize marketing and sales processes, and recommend strategic adjustments.
Leverage sales enablement technologies and platforms and partner with sales enablement team for scalable distribution of content.
Stay current with industry, competitive trends and best practices to innovate and elevate enablement programs.
Requirements
Bachelor's Degree or, in lieu of a degree, a high school equivalent plus 10 years in marketing.
8+ years of experience in sales enablement, marketing operations, or related roles within a B2B environment.
Proven track record of leading marketing enablement initiatives that drive measurable revenue growth.
Strong analytical skills with experience in marketing analytics, reporting tools (e.g., Tableau, Power BI), CRM platforms (e.g., Salesforce) and sales enablement (e.g., Seismic)
Excellent leadership, communication, and stakeholder management abilities.
Process oriented with the ability to perform due diligence, strategize new approaches and lead implementation
Ability and flexibility to travel for business as required.
Data Science Coordinator at Sicredi managing a team focused on predictive models and marketing strategies. Collaborating cross - functionally to ensure quality integration of data and tools in marketing.
Endomarketing Analyst driving internal engagement campaigns for Sicredi, Brazil's first cooperative financial institution. Promoting effective communication and innovative solutions in a hybrid work environment.
Marketing Coordinator leading digital marketing projects and team management for Positivo Tecnologia. Engaging in strategic relationships with agencies to ensure program success.
Marketing Assistant managing content and digital marketing campaigns for Positivo Tecnologia. Involved in communication, internal coordination, and metric analysis.
Junior Marketing Analyst supporting the planning and execution of digital marketing strategies. Collaborating with internal teams at Positivo Tecnologia to enhance brand reach and engagement.
Creative Marketing Lead at Emprise Bank creating and managing visual design and social media. Focused on driving customer acquisition and cross - sell outcomes through effective marketing campaigns.
Key marketing lead for the Orthopaedics portfolio in Mexico. Driving strategic initiatives for sustainable business growth in Joint Replacement and MAKO projects.
Marketing Analyst supporting administrative tasks and executing events for a Japanese company in São Paulo, ensuring organization of marketing processes.
Strategy Director in Oncology Solid Tumor Marketing at GSK, developing brand strategies and managing performance metrics. Collaborating across teams for budget management and brand lifecycle.
Analyst managing customer marketing and experience solutions for Motz, a digital transportation company. Driving customer satisfaction and strategic initiatives within product and logistics sectors.