Senior Performance Marketing Manager at Disruptive Advertising focusing on Ecommerce strategies and client account growth. Building relationships and driving marketing initiatives for purpose - driven brands.
About the role
- Demand Generation Marketing Manager responsible for executing campaigns at CallRail. Driving customer acquisition through strategic marketing initiatives in our SMB verticals.
Responsibilities
- Design and execute full-funnel multi-channel marketing programs to generate quality free trials that results in new customers in our SMB verticals
- Manage and report on the marketing and sales funnel for all programs, including volume at every stage, conversion rates between stages, and velocity from inquiry to sold
- Build and manage a calendar for demand generation programs
- Ensure marketing tactics are used in an integrated manner -- channels include email, webinars, live and virtual events, social media, review sites, influencers, digital marketing, gift marketing, chat
- Consistently identify and test new channels specific to your target audience
- Obtain a deep understanding of target markets and buyers in order to engage the right people in the best possible way to achieve results
- Partner with Content Marketing, SEO, PR and social teams to ensure strategic and topical alignment across content creation, offers, and demand plans
- Represent demand generation plans to a wide range of stakeholders, including sales teams and executives
- Actively solicit inputs from key stakeholders regarding demand generation campaign plan requirements and performance
- Align with overall company branding and awareness strategies
Requirements
- Bachelor’s Degree required
- Proven B2B SaaS Experience: Demonstrated success in building and executing measurable, high-impact demand generation programs, ideally within a high-volume, self-serve, or Product-Led Growth (PLG) model
- Experience creating marketing programs to drive demand within any of our key SMB verticals: Real Estate, Home Services, Healthcare, Legal, Auto
- Demonstrated results in improving volume, conversion, and velocity through the marketing and sales funnel
- Deep understanding and experience with lead generation, nurture tactics, buyer personas and lead scoring, and other key B2B marketing principles
- Experience with marketing automation tools (Marketo preferred), customer relationship management tools (Salesforce preferred), and data visualization tools (Looker Studio preferred)
- Excellent writing skills; ability to write and edit marketing copy
- Strategy, project management, budget management, and financial skills
- Strong interpersonal skills; ability to influence others with and without formal authority and build partnerships within the organization
- Obsessed with metrics - monitor results of campaigns, reporting, and optimizing for new and better campaigns.
Benefits
- Healthcare (options covered at 100% for employees), Dental & Vision Coverage
- Competitive HSA with company matching
- Paid parental leave
- Flexible vacation policy
- 401K options with company dollar-for-dollar match
- Employee stock options available from day one
- $2,000 annual educational allowance
- Catered lunch every Tuesday * an in-office perk
- MARTA transportation or office parking expenses covered
- Employee charitable donation company match, up to $500 annually
- Regular company outings and events
- Hybrid work options with $500 office stipend to set up your home office
- Designated bike storage
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Demand Generation Manager building and scaling TOFU engine for B2C and B2B products. Driving diversified acquisition strategies and leading a high - performing team at Avanquest.
Paid Social Manager responsible for performance across paid social channels at TentBox. Leading campaign strategy and optimising a £2.5m+ budget in a hybrid work environment.
Paid Media Specialist managing end - to - end multi - channel paid campaigns for Wiley. Collaborating on strategies to improve performance and ROI across various advertising platforms.
Senior Performance Marketing Specialist at a Performance Marketing Agency managing Google Ads and optimizing campaigns for various channels. Collaborating with internal teams and ensuring high - quality deliverables.
Campaign Manager developing and executing CRM campaigns at T - Mobile. Focusing on customer retention and channel improvement across multiple platforms.
Paid Search Marketing Manager at PlanetArt optimizing and growing campaigns on Google Ads and Microsoft Ads. Working in a hybrid model and collaborating with teams to maximize return on ad spend.
Director of Corporate Communications at Rakuten International translating complex narratives in performance marketing. Collaborating with senior leaders and media relations in digital advertising landscape.
Senior Performance Marketing Specialist managing paid campaigns for data and AI training company StackFuel. Focus on lead generation via performance marketing channels and collaboration with various teams.
Paid Media Specialist developing audience strategies and optimizing campaigns for Adsmurai based in Barcelona. Collaborating with partners to enhance ad performance across platforms and providing strategic insights.