Employer Brand Manager responsible for building Headway's employer brand for talent in Ukraine and beyond. Driving strategic initiatives, managing campaigns, and evolving communication channels within the Communications Team.
About the role
- Brand Manager leading North America marketing for Crestliner at Brunswick Boat Group. Developing brand strategy and executing marketing campaigns to drive growth and brand awareness.
Responsibilities
- Lead North America brand strategy and positioning for Crestliner
- Develop and execute annual marketing strategies and integrated campaigns that support new model launches
- Serve as the expert on Crestliner’s target boaters—defining audiences and segments
- Partner with various teams to bring boats to market
- Lead content strategy and production for product storytelling
- Plan and execute brand-led events and experiential activations
- Monitor brand health and campaign performance
- Own the Crestliner marketing budget
Requirements
- Bachelor’s degree required; MBA preferred
- 6-10 years of leadership in brand/marketing management for consumer products
- Strong track record of experience with both B2B and B2C marketing
- Excellent communication and interpersonal skills
- Proficiency in directing the creative process for integrated marketing campaigns
- Ability to persuasively present ideas to colleagues and senior management
- Skilled at managing large projects and meeting deadlines
- Intermediate to advanced user of Excel, PowerPoint, and Word
- Willingness to travel up to 10% of the time to trade shows; including travel to Canada
- Marine experience a plus
Benefits
- medical
- dental
- vision
- paid vacation
- 401k (up to 4% match)
- Health Savings Account (with company contribution)
- well-being program
- product purchase discounts
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