Business Development Manager at Farfetch expanding supply partnerships across North America. Engage with luxury brands and boutiques to drive business growth and success.
About the role
- Account Development Specialist driving sales and brand activations in assigned beverage categories across Philadelphia suburbs. Focus on relationships with key accounts and execution of marketing strategies.
Responsibilities
- Drive and deliver on revenue and market share of assigned portfolio in assigned account base spending 80% of working time in market
- Serve as the expert and resource for the division or group in developing beverage and marketing strategies and plans for growth of assigned category or large supplier, in which they have advanced knowledge.
- Research trends, category, and portfolio to ensure that the group or division and company meet supplier goals as established.
- Present new products and beverage offerings and conduct monthly business reviews.
- Plan high-end consumer activations within key accounts to elevate category awareness based on customer needs.
- Drive real time market insights to inform, apply, unlock and accelerate growth.
- Lead, organize, report, field intel and insights for assigned territory and categories.
- Collaborate with on-premise & retail sales teams, developing creative solutions to help drive business and growth in assigned categories across their assigned territory
- Develop and deliver training modules to the sales team, customer, and supplier regarding sales trends
- Focus on increasing share and velocity of assigned category. Ownership of account plan and execution based on brand plans
- Obtains appropriate distribution of category throughout account base by presenting and selling based on the brands’ features and benefits, including beverage menu development
- Conduct staff educations and building of the category.
- Maintain and build strong relationships with the key stakeholders/gatekeepers of the assigned accounts
Requirements
- Bachelor’s degree in related field and/or equivalent training and work experience
- Minimum of 3-5 years in sales or industry related and category expertise experience for category specific roles
- CSS Certification or WSET Spirits level 2; or Category specific certifications (Whiskey, Tequila, Sake or Beer); or Fine Wine Accreditation
- Preferably WSET Level 2 or Similar (CSW, Level II Court of Master Sommeliers)
- Specialized knowledge of category or responsibility that this role will support
- Must have a valid driver’s license and be able to operate a motor vehicle; require Proficient PC skills using MS Office and other various computer programs including presentation software
- Must be a results-oriented professional with verbal/written communication skills using diplomacy and discretion as well as customer service skills
- Ability to multi-task, work independently and/or within a team, pay attention to detail and meet deadlines
- Analytic and Reporting skills
- Utilize sound judgement and problem-solving skills
- Ability to work in fast-paced, high-volume, team environment
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
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