Senior Manager, Product Marketing at Sonos defining go-to-market strategies for consumer hardware. Responsible for product positioning and driving business outcomes across marketing functions.
Responsibilities
Inform the business case, define the target audience, go-to-market and channel strategy, core value proposition, and product narrative for products within Sonos' Consumer Hardware portfolio.
Bring to market future product development with a customer-centric perspective.
Drive meaningful insights into the business based on market trends, customer research, competitive analysis, and interactions with global teams.
Collaborate with and drive alignment across product management, brand, sales, and regional marketing teams to land the go-to-marketing (GTM) strategy and execution.
Represent the product and business by clearly articulating and enabling the value of our offering to customers, media and external partners.
Be a key collaborator during product development, full-funnel marketing, pricing and promo strategy, hardware and software experiences, channel and geo expansion.
Requirements
8+ years managing end-to-end product marketing, preferably at technology companies.
Led new product introductions and managed full product lifecycle .
Consistent record of crafting compelling value positioning statements and defining the target audience for new products.
Creative problem solver that can generate innovative marketing ideas and lead a cross-functional team of partners to drive execution.
Strong analytical skills and results-driven, with a passion for using data to solve business problems, drive product innovation, and advance our brand narrative.
Extraordinary written communication skills: ability to consolidate sophisticated ideas into clear, succinct executive summaries.
Benefits
Medical, Dental, and Vision Insurance
A 401(k) plan with company matching and immediate vesting
An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required
80 hours of sick time upon hire, refreshed annually
Up to 12 paid holidays per calendar year
A generous paid leave program for new parents or to care for a family member with a serious health condition
Short- and long-term disability for your own medical condition
Company-paid Disability, Life, and AD&D Insurance
Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance
Mental health benefits to support your holistic well-being
A generous employee discount program & Sonos Radio HD - on us!
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