Shopper Marketing Specialist partnering with teams to support campaign development and execution. Working in a hybrid role in Boston, MA at Boston Beer Company.
Responsibilities
Supporting the end-to-end planning and development of POS assets for Tier 1/Tentpole programs and other shopper or commercial marketing led retail campaigns.
Ensure all creative assets are delivered on time and meet requirements for different POS and media channels and are commensurate with brand and comms strategy.
Support the end-to-end campaign setup and launch across relevant media platforms and near/in-store touchpoints.
Collaborate with Brand Marketing and Commercialization to support the development of tactical plans and design of in-store marketing assets.
Manage against timelines to deliver marketing assets on time in support of brand campaigns, including review of samples, creation of POs, and compilations of quantities.
Partner with cross functional teams to recap and drive evaluation and optimization of Brand/Shopper Marketing campaigns.
Coordinate across the Commercial Marketing team to ensure materials are complete and lead to executional excellence.
Requirements
Bachelor’s degree and 2 or more years of Shopper, Field or Trade Marketing experience, preferably in Beverage Alcohol.
Experience working with National Accounts, Strategic customers and/or sales leaders in the development of trade or regional programs.
Experience managing marketing programs and working with creative teams (internal or external) to develop assets or campaigns.
Excellent communication and interpersonal skills with proven ability to work cross functionally to deliver assets and/or commercialize programs.
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