Performance marketer managing offline acquisition campaigns for Boll & Branch across TV, Audio, and Direct Mail. Collaborating with media agencies and internal teams to optimize performance and achieve campaign goals.
Responsibilities
Partner closely with the Director of Acquisition to manage day-to-day operations across TV, Audio, and Direct Mail campaigns.
Manage media agency partners on planning, trafficking, and launch of campaigns, ensuring timelines and deliverables are met.
Track in-flight campaign performance and surface optimization recommendations to internal stakeholders.
Own offline channel weekly performance tracking and reporting at the network/show/creative level.
Monitor daily and weekly budget pacing to ensure campaigns stay on track with monthly goals.
Maintain and organize performance dashboards and campaign summaries for leadership updates.
Read performance across networks and shows and optimize based on goals.
Work with Director of Acquisition to set channel goals and map out opportunities to reach or exceed them.
Collaborate with internal creative, brand and operations teams to manage asset requests and deadlines.
Support A/B testing strategies by tracking performance across creative variations and sharing learnings with the broader team.
Work with media agencies to identify test opportunities, assess marketplace changes, and provide input on optimization strategies.
Ensure accuracy and attention to detail across all deliverables prior to submission.
Manage multiple workstreams simultaneously while maintaining accuracy and attention to detail.
Be ready to pivot quickly based on performance insights or evolving priorities in the media landscape.
Requirements
5+ years of experience in performance media (agency or brand side), working specifically in TV and audio for direct to consumer businesses, is required.
Direct mail experience is preferred.
Strong quantitative and analytical skills; experience managing performance data and budgets.
Excellent communication, organization, and project management skills.
Ability to multitask, manage various priorities, and meet deadlines in a fast-paced entrepreneurial environment.
Critical thinker with the curiosity and willingness to experiment and validate through A/B testing.
A passion for staying at the forefront of media trends and technologies.
Benefits
Medical, Dental, Vision, and Life/AD&D insurance
Commuter Benefits, HSA/FSA, STD/LTD, and Employee Assistance Program
Family-Planning Services, Gender-affirming healthcare, and Health Advocacy Program
Fitness Reimbursement Program, 401(k), Paid Time Off, and an Employee Discount
Amazon Campaign Executive at Bayer managing PPC and DSP campaigns for France. Focusing on creative content and cross - functional collaboration to drive sales and visibility.
Lateral Integration Manager facilitating integration and onboarding for new attorneys at Holland & Knight. Collaborating with teams to ensure successful transition and metrics tracking.
Investigations Manager leading complex internal investigations and compliance initiatives for The Walt Disney Company. Fostering a culture of integrity while managing a team of investigators.
Senior Manager in HR for Disney Entertainment & ESPN focusing on performance management and leadership development. Partnering with business leaders to ensure effective performance practices across the organization.
Facility Engineer ensuring compliance and reliability of SAS facilities across the Nordics. Collaborating with internal stakeholders and external partners for operational excellence.
Senior Manager, Reimbursement coordinating US reimbursement strategies for Coloplast's Chronic Care products and engaging with payers for coding and coverage decisions. Collaborating with various stakeholders while shaping health policy for innovative solutions.
Virtual Access and Reimbursement Manager engaging healthcare providers and staff in the biotechnology sector. Educating on access to treatments, navigating reimbursement processes, and managing patient support services.
Manager overseeing power grid planning and transmission activities at Duke Energy. Leading a team in ensuring regulatory compliance and effective project management.
Plaatsvervangend manager BCJZ bij de Dienst Vervoer & Ondersteuning in Assen. Leiding geven aan teams en bijdragen aan kwaliteitsverbetering van dienstverlening en processen.
Field Service Manager at Rushlift overseeing engineers and enhancing customer service in Northampton, UK. Responsible for team performance, safety adherence, and strong stakeholder relationships.