Hybrid Performance and Creative Execution Manager – Bayer Brands

at Natsana GmbH

• Job title: Performance and Creative Execution Manager – Bayer Brands
• Job type: Full Time
• Experience level: Junior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Hamburg, Germany

About the role

• Amazon Campaign Executive at Bayer managing PPC and DSP campaigns for France. Focusing on creative content and cross-functional collaboration to drive sales and visibility.

Responsibilities

• Amazon Campaign Execution & Optimisation: Manage and optimise Amazon PPC and DSP campaigns for the French market to boost sales and visibility. Adjust bids, budgets, targeting, and creatives daily to improve ROAS and reduce ACOS. Use platforms like Pacvue, Skai, or BidX to manage campaigns and gain actionable insights efficiently. Align Amazon Advertising with promotional calendars to maximise impact during key events. Track and report metrics showing how advertising and content improvements drive results.
• Creative Content Production & Adaptation: Use AI tools and Adobe Creative Suite to produce and adapt assets for Amazon paid placements, focusing on performance as well as appearance. Apply AI-based creative tools to speed up asset production, testing, and iteration, especially for PDP videos. Ensure all creative content follows Amazon's specifications and delivers a consistent shopper experience from initial impression to the product detail page. Tailor brand assets (images, banners, videos) for specific placements, markets, or events to boost relevance and conversion throughout the funnel. Help create and refine A+ Content, Brand Stores, and product detail pages that increase awareness and reduce obstacles for buyers. Analyze creative performance data to find content gaps (like weak hero images or headlines) and address them with practical solutions.
• Cross-Functional Collaboration: Collaborate with Bayer France eCom and brand teams to provide effective campaign content. Align campaign schedules with launches and deals for optimal advertising impact. Share practical ideas in team meetings to enhance digital shelf performance and results.
• Performance & Creative Insights: Combine advertising metrics with digital shelf indicators for a comprehensive view of performance. Pinpoint where ads compensate for weak content and highlight opportunities to optimize content to reduce spend. Systematically test creative, messaging, and content improvements to guide strategy. Report regularly to stakeholders, emphasizing the joint effect of advertising and content.

Requirements

• Experience 1–3 years of hands-on experience in performance marketing, eCommerce, or digital advertising — agency, brand, or retail side
• Practical experience managing Amazon Advertising campaigns (PPC/Sponsored Ads); DSP experience is a plus but not required
• Proficiency with AI, Adobe Creative Suite for content production and asset adaptation (Photoshop essential; Illustrator, Premiere Pro or After Effects a plus)
• Experience using advertising management tools such as Pacvue, Skai, BidX, or similar platforms
• Comfortable working with data, you can pull a report, connect advertising metrics with content and digital shelf performance, and know what levers to pull
• A practical eye for creative quality, you understand how content quality directly affects conversion, shopper experience, and the metrics that matter on Amazon
• Organised and detail-oriented, able to manage multiple campaigns and content tasks simultaneously, keeping sight of how they all contribute to the same commercial outcomes
• Proactive communicator, you flag issues early, ask good questions, and frame updates in terms of results, not just activity
• Curious about AI tools for content creation and comfortable testing, iterating, and learning quickly
• English: Fluent - this is our working language day-to-day
• French: Helpful for understanding the market and reviewing content for the French audience
• German: A nice-to-have given our office locations

Benefits

• Flexible work & recreation: 30 paid vacation days , flexible to arrange
• Additional days off: Flex Day, Christmas & New Year's Eve
• Flexible working hours without fixed core hours , adapted to your life
• Hybrid working up to 100% mobile , with regular personal exchanges in our offices in Hamburg and Düsseldorf
• Workation : Up to 120 days within the EU , for shorter periods also outside the EU by individual arrangement
• Top-of-the-line equipment (MacOS or Windows)
• Extensive equipment for mobile working , including subsidies
• Modern offices in the heart of Hamburg & Düsseldorf with excellent public transport connections, parking facilities, and attractive infrastructure
• Fully equipped kitchens, and in Düsseldorf, massage chairs and our own gym – free of charge for you
• Company events several times a year
• Allstar culture : your opinion counts, your contribution makes an impact
• Fair bonus system that reflects performance and commitment
• Individual development with clear career paths, competence-based feedback rounds, courses, conferences, and books – we invest in you and your next step
• Individually selectable benefits via become.1 (e.g., subsidies for daycare, internet, mobility) & other programs
• Other extras such as corporate benefits, Urban Sports, company pension plan , and much more
• Free choice of clothing —we don't have a dress code, just be yourself