Sr. Marketing Specialist connecting content, channels, and conversion for educational advancement. Leverage AI and support a high - impact content strategy to drive organizational success.
About the role
- Senior Associate, Segment Marketing in a global financial services company driving marketing strategies and executing plans for commercial segments. Collaborating with teams to deliver impactful marketing content.
Responsibilities
- Support and drive the development and execution of segment or client value-driven marketing content and go-to-market strategies for commercial segments
- Lead projects that support the implementation of complex segment marketing plans and execute day-to-day support and decisions leveraging client insights for targeted campaigns aligned with the firm’s key initiatives
- Maintain collaborative relationships with internal and external resources to support marketing activities, providing technical guidance, direction, and decision-making as needed
- Support the adoption of industry/segment trends, market climates, and competitive activities by executing adoption strategies, clearing blockers, and driving agreement with business partners to leverage opportunities
Requirements
- Bachelor’s degree or the equivalent combination of work experience required
- 2-5 years of related experience preferred; experience in the securities or financial services industry is preferred
- Proven ability to manage budgets, approve expenses, and adhere to standard operating procedures
- Strong collaboration and communication skills to maintain and cultivate good working relationships with internal teams and business partners
- No direct people leadership required
Benefits
- BNY offers highly competitive compensation, benefits, and wellbeing programs
- access to flexible global resources and tools for your life’s journey
- Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team
- generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter
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