Business Manager role at Rodobens focusing on client acquisition and relationship management. Overseeing commercial strategies and network training as part of a hybrid working model.
About the role
- TikTok Shop Manager responsible for growing Blueair's TikTok Shop business through strategic campaigns. Oversee P&L and partnerships, optimizing operations for revenue growth.
Responsibilities
- Own the TikTok Shop strategy: Set targets, roadmap, and growth plan aligned with Blueair's broader D2C and e-commerce goals
- Commercial leadership: Manage the P&L for TikTok Shop, delivering against sales and profitability targets
- Creator & agency partnerships: Build and scale relationships with TikTok creators, our specialist agency, and affiliates to drive product awareness and sales
- Campaign execution: Develop, launch, and optimize TikTok campaigns, leveraging data-driven insights to maximize ROI
- Livestreaming: Own the LIVE commerce strategy — scripting, scheduling, and building toward flagship moments like product launches and Brand Days
- Promotions & pricing: Plan couponing, discounting, bundles, and seasonal activations to accelerate growth
- Cross-functional collaboration: Work closely with Marketing, E-commerce, and Operations to ensure smooth execution
- Data & reporting: Monitor KPIs (GMV, ROAS, CAC, retention) and deliver regular performance updates to the CMO
- Market insights: Stay ahead of TikTok Shop trends, competitor strategies, and platform updates to keep Blueair competitive
Requirements
- Proven experience in e-commerce, digital marketing, or social commerce; TikTok Shop and affiliate marketing experience strongly preferred
- Strong understanding of TikTok's creator economy and affiliate ecosystem
- Experience managing or directing agency partners
- Analytical mindset with a track record of data-driven decision making
- Excellent relationship-building skills with creators, partners, and internal stakeholders
- Ability to thrive in a fast-paced, entrepreneurial environment
Benefits
- health insurance (medical, dental and vision)
- 401K with company match
- parental leave
- sick leave
- paid vacation and holidays
- access to numerous additional perks and benefits
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