Werkstudent:in Paid Media Intern supporting online marketing campaigns at bike-components. Gain insights into paid marketing channels and develop data-driven strategies for customer acquisition.
Responsibilities
Development of campaigns for new customer acquisition and retargeting
Co-optimizing and managing campaigns on Google and Microsoft
Liaising with affiliate partners and expanding our affiliate network
Assisting with the setup and optimization of campaigns for Instagram & Facebook
Working with data management tools
Preparing analyses and research
Active participation in deriving data-driven actions and strategic decisions
Requirements
Enrolled in a relevant degree program such as Communication Studies, Marketing, Business Informatics, or a related field
Ideally some initial experience in online marketing, but not required
Good knowledge of MS Office, especially Excel
Strong affinity for numbers and pronounced analytical skills
High level of initiative, team spirit, and strong communication skills
Quick comprehension and the ability to rapidly familiarize yourself with new and complex topics
Very good German language skills, spoken and written
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