ServiceNow CSM Architect leading optimization of customer management solutions in utilities. Collaborating across teams for innovative solutions that enhance customer engagement.
About the role
- CRM Automation Specialist executing campaigns and enhancing customer experiences for BetWarrior's iGaming platform. Focus on data-driven strategies and stakeholder collaboration within a hybrid work environment.
Responsibilities
- Implement advanced personalization strategies to deliver relevant, timely content to customers based on their needs and preferences
- Define and build target audiences and campaigns using our CRM and marketing tools
- Gain insights into our customers through research, feedback, and interaction data to improve our segmentation strategy
- Monitor campaign performance and recommend optimizations to increase impact
- Conduct regular A/B testing and experiments to determine what works best for our players
- Ensure all campaigns comply with regulatory requirements and internal quality-control guidelines
- Prepare and submit offer proposals to regulators when required
- Oversee production of marketing assets, including copy and imagery, for campaigns
- Support the Customer Support team by investigating and following up on any issues that arise
- Collaborate closely with stakeholders (Content, Elite, etc.) to coordinate effective campaign implementation
Requirements
- Proven experience executing CRM, automation, and retention strategies
- Native Portuguese speaker (required); fluent in English and at least intermediate Spanish
- Proficient with Optimove or similar CRM/automation platforms
- Excellent organizational skills and strong attention to detail
- Familiarity with the customer lifecycle
- Ability to map the customer journey and identify drivers of repeat engagement
- Bonus: Advanced Excel skills
- Experience in iGaming, e-commerce, or subscription businesses
Benefits
- Health insurance
- Professional development opportunities
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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