Director driving partnerships for Firefly Foundry at Adobe. Focused on GenAI adoption in creativity and media.
About the role
- User Acquisition Executive managing acquisition strategy primarily in France and African markets for Betclic, a leader in online gaming. Focused on campaign execution, performance monitoring, and partner management.
Responsibilities
- Manage paid acquisition campaigns across multiple traffic sources (Programmatic and Paid Social)
- Manage and optimize Search acquisition campaigns, including Apple Search Ads and SEA
- Optimize campaigns based on performance data to maximize ROI
- Monitor budget allocation and adjust strategies as needed
- Develop and adapt acquisition strategies tailored to the markets you are responsible for
- Test new acquisition channels and products to drive acquisition growth
- Monitor and report key performance metrics (ROI, CPA, conversion rates, etc.)
- Analyze acquisition performance using data and KPIs
- Provide insights and recommendations to improve effectiveness
- Collaborate with local marketing and business teams to align efforts
Requirements
- 1–2 years of experience in digital acquisition (mobile apps or web)
- Experience managing paid acquisition campaigns
- Strong analytical skills and proficiency with ad platforms
- Autonomous and proactive in testing and implementing new strategies and channels
- Interest in sports is a significant plus
- Previous SEA/Search experience is a plus
- Experience managing agencies is a plus
- Proficient in English
Benefits
- 25 days of paid leave and 10 RTT days (reduced working time days)
- Ticket Restaurant® card credited with €11 per day (€6 per day funded by Betclic)
- 100% health insurance coverage for you and your children
- 50% reimbursement of public transport costs or an annual sustainable mobility allowance (€230 for commuting with sustainable transport)
- Hybrid work model
- Access to a comprehensive training catalog, with opportunities for professional development every year
- Exceptional office spaces with a rooftop where you can enjoy sunny breaks with a view of the Cité du Vin
- Internal events to enliven daily life
- On-site fitness classes and organized tournaments (Pilates, circuit training, boxing, yoga, futsal, padel, tennis, etc.)
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