Hybrid Cross-Sell Manager

at B2Spin Limited

• Job title: Cross-Sell Manager
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Malta

About the role

• Cross-Sell Manager developing and executing multi-brand cross-sell strategies for social casino games. Responsible for audience intelligence and lifecycle marketing to enhance player engagement.

Responsibilities

• Own and evolve the cross-sell strategy across all brands
• Design structured cross-sell journeys, incentives, and messaging frameworks
• Build and maintain a forward-looking cross-sell campaign and automation plan
• Ensure cross-brand touchpoints align with lifecycle stages and player motivations
• Partner with BI to identify high-value cross-sell cohorts and triggers
• Analyse behavioural, transactional, and engagement data to surface opportunities
• Build predictive approaches for player movement between brands
• Lead experimentation agenda — audience segmentation, timing, incentives, content
• Work with CRM Strategy & Operations to brief and deliver journeys in Bloomreach
• Partner with Product to shape cross-brand navigation, UX placement, and discovery features
• Collaborate with Creative & Brand for messaging consistency and compelling assets
• Align with Compliance and Support teams to ensure smooth execution
• Define and own KPIs for cross-sell conversion, retention, and value-lift
• Analyse campaign performance and present actionable insights
• Create structured test-and-learn loops to continuously improve conversion
• Manage cannibalisation checks and ensure net-positive incremental value
• Identify new cross-sell mechanics — gamified unlocks, loyalty tiers, rewards, missions, etc.
• Explore automation and AI personalisation opportunities
• Bring competitor knowledge and market insight to drive evolution

Requirements

• 2-3+ years in CRM, lifecycle marketing, retention, or growth strategy
• Experience in multi-brand or multi-product ecosystems preferred
• Strong analytics and segmentation skillset
• Comfortable working with BI dashboards and CRM platforms (Bloomreach a plus)
• Experience designing A/B tests and optimisation programmes
• Cross-functional stakeholder management experience

Benefits

• Equal Opportunities Statement: We hire based on skills, drive, and ideas — nothing else. Your background, gender, age, race, ethnicity, disability, sexual orientation, religion, neurodiversity, or educational path will never be a barrier to joining us. We also welcome candidates from non-traditional career journeys and value diverse perspectives that challenge conventional thinking. Diversity fuels our innovation, collaboration, and growth, and we're committed to creating an environment where everyone can contribute their best work and thrive.