Hybrid Marketing Specialist

at Axos Bank

• Job title: Marketing Specialist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $71,000 - $77,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Cloud
• Location requirements: Hybrid, San Diego, United States

About the role

• Segment Marketing Specialist accelerating marketing efforts and strategies for Axos Commercial Bank. Collaborating with stakeholders and executing marketing initiatives to enhance business goals.

Responsibilities

• Collaborate with relevant stakeholders to develop marketing strategies and ensure marketing efforts align with overall business strategy
• Project management in Workfront, which includes campaign oversight and fulfilling requests in support of business partners.
• Ensuring ongoing communication with business partners on project progress, updates, and performance.
• With the support of our marketing services team, oversee the development of marketing materials, manage campaigns and projects, and track performance metrics
• Develop and manage relationships with external partners and vendors
• Analyze market trends and client insights to inform marketing strategies
• Develop and manage lead generation, brand awareness, and nurture programs
• Measure and report on the effectiveness of marketing campaigns
• Stay up to date with industry trends and best practices – always striving to keep Axos marketing deliverables best-in-class while helping streamline operations, processes, and reporting
• Review deliverables, including content, design, and various other work generated by the Marketing shared services group to ensure brand, messaging, and audience, as well as accuracy, consistency, and compliance
• Research ideas and best practices for lead generation, search engine optimization, and future marketing campaigns and collateral effectiveness
• Improve marketing quality results by evaluating processes and proposing changes as needed while also improving speed to market
• Gather and analyze market, marketing, and campaign data and translate it into compelling reports
• Serve as a business segment champion within Marketing, and the Marketing champion with the business(es)
• With internal partners and external vendors, coordinate the content, messaging, design, and tracking of marketing efforts in paid media, email, print, direct mail, broadcast, website, social, SEO, and other vital channels
• Conduct special projects and other business or marketing support as necessary

Requirements

• Bachelor’s degree
• 3+ years’ experience in marketing (client-side or agency), including project management; Commercial Banking and/or Financial Services marketing experience is preferred
• Strong project management skills, experience with Workfront is helpful but not necessary
• Excellent communication and interpersonal skills, with the ability to interact with business executives
• Demonstrated self-starter with the ability to manage multiple projects and complex processes who can also problem solve
• Highly organized, analytical, and detail-oriented with the ability to prioritize work demands, and frequently changing priorities and deadlines
• Experience with CRM and marketing automation tools such as Salesforce, Salesforce Marketing Cloud and Interaction Studio
• Experience developing and deploying account-based marketing strategies
• Efficient in Microsoft Office (Excel, Word, Outlook, PowerPoint, Visio)

Benefits

• Medical, Dental, Vision, and Life Insurance
• Paid Sick Leave, 3 weeks’ Vacation, and Holidays (about 11 a year)
• HSA or FSA account and other voluntary benefits
• 401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan
• Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading