Senior Manager of Brand & Creative leading the development of advertising creative for GEICO. Managing agency relationships and ensuring delivery aligns with brand strategy and business objectives.
About the role
- Marketing Manager specializing in B2B lead generation and performance marketing for IT services provider. Overseeing marketing strategies and implementation from planning to execution with measurable outcomes.
Responsibilities
- You are responsible for the marketing of the Business Unit with a clear focus on lead generation, market activation and effective sales support.
- You define strategic priorities, develop appropriate measures and independently drive their implementation.
- Whether a digital campaign, event or partner initiative — you ensure every activity consistently contributes to concrete goals and delivers measurable results.
- Plan, execute and optimize B2B marketing campaigns
- Manage performance activities (LinkedIn Ads, SEA, e-mail marketing)
- Develop and maintain landing pages and lead funnels
- Structured handover of leads to Sales
- Campaign reporting and performance analysis
- Maintain and further develop website content in the CMS
- Implement marketing automation measures
- Active work in the CRM (lead nurturing, campaign assignment, reporting)
- Implement and refine social media strategy and create content
- Develop presentations and sales collateral
- Support account-based marketing activities
- Assist with strategically relevant customer initiatives
- Organize and run webinars, customer events and trade show appearances
- Follow-up activities including lead tracking
- Monitor relevant KPIs
- Analyze campaign results
- Identify optimization potential
- Track budgets for local activities
- Manage external service providers
Requirements
- Solid marketing education (HF/FH or equivalent)
- Several years of experience in B2B marketing, ideally in IT
- Experience with performance marketing and lead processes
- Confident use of CRM and marketing tools
- Understanding of sales processes and pipeline logic
- Very good German and good English
- Microsoft experience is an advantage
Benefits
- Flexible working hours with a 40-hour week and the option for part-time
- Up to 5 days per week location-independent work and the option to work from home or remotely from Switzerland
- 25 days annual vacation (27 days from age 40 / 30 days from age 50)
- 13 paid public holidays and the possibility of additional unpaid leave
- 100% salary continuation for 3 weeks paternity leave / 16 weeks maternity leave
- State-of-the-art hardware and a paid mobile plan including a contribution toward a smartphone
- Above-average pension fund benefits (employer share 60% / employee share 40%)
- Private supplementary accident insurance
- Coverage of continuing education costs and 80% employment with 90% salary continuation during training periods
- Free charging for your electric vehicle at the Gerlafingen site
- Discounted access to fitness and physio center offers
- Brands for employees & benefits at work
- Wellbeing@Work with Mario Kart racing, a silent room, foosball table, aperitifs and team events
Job title
Job type
Experience level
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Degree requirement
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