Director responsible for end - to - end growth agenda for KFC US menu. Leads menu strategy and innovation, ensuring commercial planning aligns with brand objectives.
About the role
- Vice President of Product Marketing at Autodesk shaping AECO marketing strategy. Leading campaigns, team, and product messaging for the Architecture, Engineering, Construction, and Operations industry.
Responsibilities
- Lead the end-to-end marketing strategy for Autodesk’s AECO business, aligning closely with company priorities and revenue goals
- Champion an audience-centric, insight-driven approach that connects marketing investment to measurable outcomes
- Shape Autodesk’s AECO narrative, elevating the company’s leadership position across design, build, and operate
- Build, mentor, and inspire a high-performing global team that delivers excellence and innovation
- Partner with Product Management and Engineering to translate technical innovation into customer value and market advantage
- Develop compelling messaging and positioning for Autodesk’s AECO portfolio to drive awareness, adoption, and growth
- Oversee creation of technical content—white papers, case studies, webinars, and blogs—that demonstrates Autodesk’s depth and credibility
- Define and execute targeted audience strategies for key AECO segments including architects, engineers, builders, and owners/operators
- Use data and market insights to inform segmentation, targeting, and personalized content delivery
- Build long-term engagement and loyalty through community, advocacy, and education initiatives
- Own pipeline generation and new logo acquisition targets for emerging businesses, including Construction and Water
- Design and execute integrated marketing campaigns across digital, social, events, media, and partner channels
- Monitor campaign performance and optimize continuously for ROI and efficiency
- Equip global sales and channel teams with tools, content, and insights to convert demand and accelerate deals
- Develop knowledge transfer programs and assets that clearly articulate Autodesk’s differentiated value
- Stay ahead of AECO industry trends, challenges, and emerging opportunities to guide strategy and messaging
- Position Autodesk as a thought leader through content, partnerships, and presence in key industry forums
- Build strong partnerships with senior leaders across Product, Sales, Industry Strategy, and Corporate Functions to drive shared success
Requirements
- 15+ years of experience in B2B marketing, with significant exposure to SaaS or cloud-based businesses
- Proven record of developing and executing marketing strategies that deliver measurable revenue growth and ROI
- Experience leading large global teams across multiple marketing disciplines
- Strong analytical skills with the ability to balance data-driven decision-making and creative storytelling
- Exceptional executive presence, communication, and collaboration skills
- Track record of fostering high-performance cultures grounded in trust, accountability, and innovation
- MBA or advanced degree in business, marketing, or related field (preferred)
- Experience in category creation or transformation marketing (preferred)
- Background in driving cross-industry go-to-market motions within large, matrixed organizations (preferred)
- Understanding of AECO markets, including key trends, technologies, and customer challenges (preferred)
Benefits
- From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work.
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