Performance Marketing Specialist managing paid campaigns across various digital channels for Australian Ethical. Focused on data-driven insights and growth across key marketing channels.
Responsibilities
Build, manage and optimise campaigns across Google, SA360, DV360, Meta, LinkedIn and other digital channels.
Actively test audiences, creatives, bids and formats to improve efficiency (CPA, CPL, ROAS).
Monitor pacing, budgets and funnel performance to hit growth targets.
Manage AdTech configuration and integrations.
Configure and deploy A/B and multivariate tests across digital platforms.
Use GA4 and platform data to understand journeys, drop-offs and opportunities.
Create and maintain dashboards (e.g. Looker Studio / Power BI).
Turn numbers into clear insights and recommendations - not just reports.
Support campaign experiments and share learnings across the team.
Implement multi-touch attribution models, incrementality experiments, and funnel analysis with support from agency.
Requirements
3+ years’ experience in performance marketing / paid media.
Hands-on campaign build + optimisation across Google Ads, Meta, GMP and other advertising channels.
Working knowledge of GA4 and funnel metrics.
Ability to interpret data and explain what it means, simply and clearly.
A test-and-learn mindset and strong attention to detail.
Looker Studio / Power BI dashboarding.
Familiarity with GTM and advanced tracking implementations.
Exposure to A/B testing or experimentation frameworks.
Strong collaboration skills and the ability to work cross functionally with stakeholders and external media agencies
Benefits
A competitive salary, including short-term and long-term incentives including access to an Employee Share Plan
Flexible work arrangements
Wellbeing program that includes an extra 5 days of leave above statutory requirement
Purpose aligned volunteer days
20 days paid annual leave with an additional 3 paid days of annual leave over the Christmas period
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