Director driving partnerships for Firefly Foundry at Adobe. Focused on GenAI adoption in creativity and media.
About the role
- Growth Marketing Lead for Attio, an AI-native CRM company. Focus on mid-market demand generation strategies and sales support.
Responsibilities
- Own Mid-Market Demand Generation: Design, execute, and scale Attio’s demand generation strategy for mid-market customers — with a clear focus on pipeline creation, sales velocity, and revenue impact across the full funnel.
- Support Sales & SDR Motion: Partner closely with Sales and SDR teams to support outbound efforts through targeted campaigns, enablement assets, sequencing support, and insights that improve conversion and meeting quality.
- Run Account-Based Marketing: Own and evolve Attio’s ABM approach for mid-market and high-intent accounts — working cross-functionally to identify target accounts, tailor messaging, and coordinate multi-channel engagement.
- Build Mid-Funnel Content Flywheels: Develop and scale mid-funnel content programs (e.g. case studies, product narratives, workshops, playbooks, and customer proof) that nurture interest, educate buying groups, and accelerate deals through the pipeline.
- Develop Targeted GTM Programs: Create and run audience-specific initiatives (e.g. mid-market campaigns, partner programs, and verticalised plays) that increase relevance, engagement, and adoption.
- Optimise Lifecycle & Activation: Partner with Product, Sales, and Customer teams to build lifecycle programs that drive activation, conversion, and retention — improving funnel efficiency end-to-end.
- Be Hands-On, Then Scale: Operate hands-on initially — owning execution, experimentation, and delivery — with scope to help shape and scale the growth function as Attio continues to grow.
Requirements
- Strong Demand Generation Experience: 7–10+ years in B2B growth or demand generation roles, with a proven track record of driving pipeline and revenue through paid and owned channels.
- Mid-Market B2B Focus: Hands-on experience targeting and converting mid-market customers in a SaaS or PLG environment, with a strong understanding of longer buying cycles and multi-stakeholder journeys.
- Execution-First Mindset: Comfortable rolling up your sleeves — testing, iterating, and optimising — rather than operating purely at a strategic level.
- Full-Funnel Growth Knowledge: Strong grasp of demand generation, lifecycle marketing, content marketing, and experimentation; experience with AI-native or LLM-optimised growth strategies is a bonus.
- Analytical & Outcome-Driven: Highly data-literate, with the ability to translate insights into clear actions and measurable impact.
- Collaborative Operator: A strong cross-functional partner to Product, Sales, Finance, and Marketing — able to align stakeholders and move quickly.
- Growth Trajectory: Excited by a role with clear runway — where strong performance can evolve into broader leadership and ownership as the growth function scales.
Benefits
- 30-minute introductory call with a member of our Talent team
- 30-minute introductory chat with our VP Marketing
- 30-minute interview with our VP Sales
- 90-minute in person workshop with our VP Marketing and Senior Growth Marketing Manager
- 30-minute closing conversation with our CEO
- Optional team meet-and-greet (on request)
- Offer call (if it’s a mutual fit)
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