Principal Product Marketing Engineer at NI collaborating across teams to communicate value of NI's technology. Creating impactful content to drive demand for innovative products.
About the role
- VP of Product Marketing guiding Ataccama's narrative in enterprise AI solutions. Overseeing a high-performing team to enhance market positioning and drive customer engagement in regulated industries.
Responsibilities
- Market Narrative & Positioning: Own and evolve our platform narrative. You will define how we move the market to recognize that our comprehensive data quality platform– with data quality, lineage, observability, and cataloging, is the most comprehensive and innovative approach to achieving data trust.
- Strategic Alignment: Map all product marketing efforts directly to Ataccama’s strategic objectives, specifically around promotion of our agentic platform, achieving repeatable success in financial services and insurance, and establishing SI and tech partners as growth accelerators.
- Go-To-Market (GTM) Strategy: Define the Ideal Customer Profile (ICP), key personas, and full-funnel content strategies. You will orchestrate impactful product launches that best showcase our innovations in a clear and differentiated way.
- Vertical Excellence: Partner with Field CDOs to develop vertically tailored messaging and buying journeys, specifically for the Financial Services, Insurance, and Life Sciences sectors.
- AEO & AI-Led Discovery: Lead the mandate for Answer Engine Optimization (AEO) by structuring cornerstone content for deep semantic understanding, ensuring Ataccama is the "share of answer" leader in AI-curated search results.
- Sales & Partner Enablement: Deliver the "arsenal" of tools, training, and co-marketing value propositions that allow our Sales team and partners to win in the market.
- Analyst Relations: Provide industry analysts with irrefutable evidence of our vision and execution to maintain and grow our MQ/Wave leadership. Involve analysts in strategy discussions to ensure we incorporate their feedback into key decision points.
- Competitive Intelligence: Partner with Product and Corporate Development to stay ahead of how competitor strategies are evolving and ensure our product, marketing, and sales enablement strategies adapt accordingly.
- Operational Excellence: Design and scale repeatable product marketing processes that support global growth, multi-product complexity, and consistent execution across regions and teams.
Requirements
- Proven B2B Product Marketing Success: You have 10+ years experience elevating brand perception and accelerating growth through the development of differentiated positioning, sales enablement tools, and GTM strategies.
- Strategic Thinker: You can translate complex technical concepts like data trust and its role in the modern AI stack into tangible business outcomes.
- Data-Driven Leader: You are obsessed with KPIs like pipeline growth, share of voice, and marketing-influenced revenue.
- Human-Centric Storyteller: You believe in clarity over noise and have a knack for bringing levity and engagement to technical topics like data management.
- Expert Collaborator: You believe in strong partnerships across GTM teams and can create outcome-driven routines and feedback loops with Product, Sales, Marketing, and Customer Success.
- Industry Expertise: Experience in data management and/or regulated industries (Finance, Insurance, Life Sciences) is highly preferred, but not required.
- Curiosity & Creativity: Ability to think outside the box when it comes to content and campaigns, and the desire to drive organizational and operational transformation with AI.
- People & Executive Leadership: Experience building, leading, and scaling high-impact product marketing organizations, setting clear vision, operating cadence, and performance standards.
Benefits
- Medical Insurance (including vision & dental)
- 401(k) with employer match contribution
- Life Insurance
- Long-term disability insurance
- Employee Assistance Program (EAP)
- Long-Term Incentive Program
- "Bring Your Friend" referral program
- Get paid vacation plus the freedom of Flexible Time Off (FTO)-a policy that lets you take additional time off when needed, supporting your work-life balance and well-being
- 5 sick days
- The Global Family Support Program - a paid leave program to help all parents focus on the new addition to their family
- Flexible working hours & hybrid work setup
- Conference tickets to the best industry events of the year
- Online courses & company access to Udemy to hone your skills
Job title
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Degree requirement
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