Digital Advertising Manager overseeing paid media strategies across various platforms. Aligning initiatives with marketing objectives, ensuring ROI, and mentoring junior specialists.
About the role
- Senior Associate managing clients' Paid Search campaigns in a performance-driven environment. Responsible for strategy execution, optimization, and deliverable sign-off across SEM programs.
Responsibilities
- Primary management of day-to-day account optimizations of SEM programs
- Execute the strategic vision for all SEM programs
- Analyze the results and provide optimization recommendations
- Handles Vendor relationships
- Work with sophisticated bid management strategies
- Utilize Analytics platforms (GA4) to understand success
- Prepare and present QBR/Monthly/Weekly and ad-hoc documents in collaboration with the full team
- Collaborate with the team implementing account setup, keyword builds, copy rollout, etc.
- Aid in establishing processes for the team to increase efficiency
- Ownership of client-facing deliverables, and provide sign-off for junior employees
Requirements
- 1.5 - 3 years of SEM experience
- Strong understanding of the technology behind Engine performance
- Extensive knowledge of Google Ads and Microsoft Ads
- Experience with Google Analytics, Adobe or Other Reporting Platform
- Experience with SA360 or another bid management platform
- Strong experience with using Microsoft Excel for analytics, using things like Pivot Tables and vlookups
- Ability to manage multiple accounts with minimal guidance
- Strong Experience using search engine and bid management platforms
- Excellent written and verbal communication skills, specifically in presentations and speaking to senior level client contacts
- Experience with large budget SEM management
- High attention to detail
- Google Ads, Microsoft Ads, SA360 and GA4 Certifications preferred
- Highly developed organization and communication skills is a must
- Bachelor's Degree preferred
Benefits
- competitive salaries and annual compensation review
- Flexible Time Off policy
- market-leading primary and secondary caregiver and parental leave policies
- hybrid in-office/remote working policy
- medical, dental and vision coverage
- generous PTO plan
- 401k program
- comprehensive family planning benefits
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Performance Marketing Intern supporting REVOLVE's performance marketing team across affiliate and paid social channels. Assisting in ad creation, reporting, and communication with affiliate partners.
Performance Marketing Intern at Intrepid managing ecommerce campaigns for brands across SEA. Collaborating with a team to enhance digital marketing effectiveness through data - driven strategies.
Senior Paid Media Analyst responsible for creating and managing paid media campaigns primarily on Google Ads and Meta. Working with clients to optimize and develop marketing strategies effectively.
Accountmanager managing performance marketing campaigns from planning to evaluation for clients. Working closely with partners and teams using structured tools while ensuring quality collaboration.
Performance Marketer focusing on Meta Ads for selected partner brands in Köln. Responsible for client performance, campaign management, and optimization of ad creatives.
Paid Social Manager optimizing campaigns on Meta and TikTok for international social media marketing agency. Collaborating with influencers and creative teams for effective client strategies.
Managing Director of Data Strategy at Ankura, overseeing audience strategy in Public Affairs. Leading high - stakes campaigns and shaping data infrastructure to improve client outcomes.
Paid Media Manager responsible for developing and managing paid media strategies and campaigns across various platforms, aligning with marketing objectives for ROI and performance.
Senior Paid Social Strategist managing paid social operations for clients spanning multiple verticals. Collaborating with teams to blend strategies targeting client KPIs.