Analyst managing technical governance for global account in APAC Analytics. Responsible for global data collection and e-commerce operations across regional markets.
Responsibilities
Technical Implementation & Global Governance
End-to-End Tracking: Own the full implementation lifecycle via Google Tag Manager (GTM), ensuring data collection is accurate, consistent, and exhaustive across all web properties.
GA4 Architecture: Maintain and optimize GA4 property structures, ensuring cross-market data aligns with global reporting standards.
Data Governance: Act as the gatekeeper for global account standards, ensuring regional teams adhere to unified data dictionaries and tagging logic.
Martech & Feed Management
E-commerce Operations: Manage and optimize Google Merchant Center (GMC) and Shopping Feeds to ensure product data is healthy and synced.
Pixel Management: Under supervision, lead the deployment and troubleshooting of tracking pixels for major platforms such as Meta, Criteo, Google Ads, and CM360.
Platform Integration: Support the technical configuration of media platforms to ensure seamless data flow between the site and the ad stack.
Operational Excellence & QA/QC
Daily Monitoring: Establish a first line of defence through daily monitoring of data health, identifying and resolving discrepancies before they impact the business.
Rigorous QA/QC: Perform exhaustive technical checks and audits on all deployments to ensure 100% data integrity.
Independent Troubleshooting: Act as the primary point of contact for technical issues, independently diagnosing and fixing breaks in the tracking or feed pipelines.
Collaboration & Support
Strategic Ad-hoc Support: Respond to data requests from media and data teams, providing deep-dive analysis in GA4 or media platforms.
Documentation: Maintain high-fidelity technical documentation that allows stakeholders across APAC to understand and trust the data.
Requirements
3+ years in Web Analytics or Martech (experience with global/regional accounts is a major plus).
Bachelor degree or above in Computer Science, Data Analytics, Mathematics, or a related field.
Hands-on experience with Google Analytics (GA4) and Google Tag Manager (GTM) is essential.
Familiarity with the pixels, tracking, reporting, analysis is essential.
A deep understanding of digital media platforms (pixels, attribution models, and reporting) is essential.
Proficient technically with understanding of SQL, BigQuery /AWS, Tableau/ PowerBI / Looker and agile/scrum methodologies is highly preferred.
Data-savvy and detail-oriented that you spot a 1% data discrepancy and feel the need to fix it.
Independent and responsible, able to manage your own roadmap and hit deadlines without hand-holding.
Communication: Fluent in English (written/verbal) with the ability to explain technical concepts to non-technical stakeholders.
A second Asian language is a plus.
Benefits
Annual Leave in number of 15 allotted to all employees beginning of every calendar year.
Sick Leave in number of 12 is allotted effective DOJ and beginning of ever calendar year.
Other Leaves-Maternity Leave & Paternity Leaves, Birthday Leave Entitlement
Dedicated L&D Budget for all Teams to upskill & get certified
All employees are entitled for Group Personal Accident Cover & Life Cover Insurance.
Insurance coverage for the entire family (Employee + up to 7 dependents - Self, Spouse, up to 4 children, and Parents)
Monthly Cross Team Lunch
Rewards and Recognition program-Employee of the month, Star Performer, Tenure Celebration & many more
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