SEO & LLM Analytics Manager driving data - driven growth and insights at Preply, shaping the future of education. Collaborate with SEO and analytics teams to optimize learning outcomes and enhance user value.
About the role
- Data Analyst using Power BI and CRM systems to generate marketing intelligence for Rede Lius Agostinianos. Responsible for data collection, analysis, and reporting to enhance marketing strategies.
Responsibilities
- Collect and process information, perform analysis, generate actionable intelligence, and maintain data relevant to the Marketing department;
- Support Marketing and Relationship Management processes with respect to process automation and performance indicators;
- Analyze the quality of data entered into the CRM by the Commercial and Relationship teams;
- Analyze BI data and recommend continuous improvements;
- Process information and integrate data from the CRM, BI, geomarketing sources, and market research;
- Generate insights to improve marketing initiatives;
- Collect data and conduct benchmarking and market research in the education sector;
- Prepare and present regular reports to managers;
- Analyze and identify trends and patterns within datasets;
- Conduct mystery shopping on competitors when necessary;
- Compile and report results from entrance examinations (vestibular);
- Map prospect and customer journeys.
Requirements
- Bachelor's degree in Mathematics, Statistics, Economics, Marketing, Finance, or Computer Science;
- Proficiency in Power BI;
- Experience with the RM Totvs system.
Benefits
- Life insurance
- Transportation allowance (vale-transporte)
- Medical insurance - Nationwide coverage
- Dental coverage - Nationwide
- Ticket Super Flex (food/meal allowance) — including during vacation periods
- Wellhub (Gympass) — Health and wellness benefit available to you and your family
Job title
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Not specified
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