About the role

SEO & LLM Analytics Manager driving data-driven growth and insights at Preply, shaping the future of education. Collaborate with SEO and analytics teams to optimize learning outcomes and enhance user value.

Responsibilities

Create analytical frameworks to track performance, extract insights, and guide strategic decisions.
Design and maintain experimentation playbooks to standardize testing across SEO/LLMs, content and DPR functions
Build impact estimation models to evaluate ideas, support prioritization, and justify resourcing with solid business cases.
Act as the primary SEO-Data team liaison, translating SEO needs into technical requirements for dashboards, tracking, and APIs.
Collaborate with the Head of SEO to define OKRs, reporting structures, and experimentation cadences across the inbound team.
Help shape the team’s testing backlog and learning roadmap, ensuring alignment with company strategy and impact goals.
Work hands-on with tools like GSC, Ahrefs, Looker, Amplitude, and internal analytics platforms to extract and communicate insights.
Build and scale internal templates for prioritization scoring, test evaluation, and impact reporting.
Use AI tools to automate and optimize analysis workflows for speed, quality, and clarity across the team.
Synthesize and present complex analyses and test results to senior managers and directors with clarity and business relevance.

5+ years in Marketing or Business Analytics roles, within B2C tech, marketplaces, or digital products
Knowledge of SEO fundamentals and strong curiosity for the new LLMs/AI search area
Strong analytical and critical-thinking skills with an exceptional attention to detail and a rigorous, structured approach to analysis.
Creative problem solver mindset combining rigor with ownership, initiative and operational excellence.
Strong business acumen: you think in terms of impact, ROI, and user value, not just rankings or traffic.
Hands-on experience with GSC, Ahrefs, Looker, Amplitude, and comfort with spreadsheets, dashboards, and impact models.
Experience using AI tools to improve productivity, automate tasks, or generate insights at scale.
Excellent communication and collaboration skills: you make technical things understandable and actionable for different teams.
Proactive and independent: you're not just reacting to requests, you're bringing new, data-backed ideas to the table regularly.

Open, collaborative, dynamic and diverse culture
Generous monthly allowance for lessons on Preply.com
Learning & Development budget, including time off for your self-development
Competitive financial package with equity, leave allowance and health insurance
Access to free mental health support platforms
Attractive relocation package to join us in our Preply Barcelona Hub
Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health
Opportunity to shape the lives of learners and tutors from over 175 countries through language learning and teaching