About the role

  • Channel Sales Manager responsible for managing and expanding sales channels for ASSA ABLOY Group. Developing sales strategies and fostering partnerships to drive revenue growth.

Responsibilities

  • Develop and execute channel strategy to identify, recruit, and onboard new distributors and resellers in assigned territories or market segments
  • Establish and maintain strategic partnerships with key channel partners, fostering long-term relationships built on mutual growth and profitability
  • Conduct regular business reviews with channel partners to assess performance, identify improvement opportunities, and support their growth initiatives
  • Design and implement channel incentive programs, promotional campaigns, and marketing initiatives to drive partner engagement and end-user sales
  • Provide training and technical support to channel partners on products, solutions, and sales techniques to enhance their capability and performance
  • Monitor channel performance metrics, sales forecasts, and inventory levels; develop action plans to address shortfalls and capitalize on opportunities
  • Collaborate with sales, marketing, and product teams to ensure channel partners have access to sales tools, marketing materials, and product information
  • Manage channel conflict resolution and maintain fair pricing and territory policies across the distribution network
  • Forecast channel revenue and market demand; provide regular reporting on channel performance to senior management
  • Support tender opportunities, large deals, and strategic accounts through direct engagement with channel partners

Requirements

  • Bachelor’s in mechanical engineering. MBA will be an Addon
  • Minimum 5-7 years of experience in channel management, distributor sales
  • Proven track record of successfully recruiting, developing, and managing distribution networks
  • Strong understanding of distribution channels, wholesale operations, and supply chain management
  • Experience in the Material Handling Industry would be preferred
  • Excellent negotiation, communication, and relationship management skills
  • Demonstrated ability to analyse data, develop strategic plans, and make data-driven decisions
  • Proficiency with CRM systems and sales analytics tools
  • Willingness to travel up to 30-40% of the time to support channel partners and business development

Benefits

  • Health insurance
  • 401(k) matching
  • Flexible working hours
  • Paid time off
  • Professional development opportunities

Job title

Channel Sales Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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