Strategic Marketing Coordinator at Erickson Senior Living implementing marketing campaigns and strategies. Collaborating with internal teams and managing project execution for community goals.
About the role
- Marketing Manager responsible for executing integrated marketing strategies to enhance brand awareness and drive customer engagement at a local company in Portugal.
Responsibilities
- Develop and implement comprehensive marketing strategies to meet business objectives
- Analyze market trends, consumer insights, and competitive landscape to identify opportunities for growth
- Lead integrated marketing campaigns, ensuring consistency across digital, print, social media, and PR channels
- Articulate with Human Relations department for internal communications management
- Ensure brand consistency across all marketing channels
- Oversee the development of marketing collateral, content creation, and promotional materials
- Drive brand awareness and positioning strategies to improve market share and brand equity
- Lead digital marketing strategies, including SEO/SEM, email marketing, social media, and content marketing
- Optimize digital channels to enhance lead generation and customer engagement
- Utilize analytics and performance metrics to continuously improve digital marketing efforts
- Develop and manage the marketing budget, ensuring efficient allocation of resources
- Track and report on the effectiveness of marketing initiatives and return on investment (ROI)
- Collaborate with sales, product, and customer service teams to ensure marketing aligns with business goals
- Collaborate with external agencies and vendors to execute campaigns and initiatives
- Present marketing plans and performance reports to senior leadership
- Conduct regular market research to understand customer needs, preferences, and behaviors
- Analyze campaign performance and utilize insights to make data-driven decisions
- Monitor competitors and industry trends to keep the company ahead of the curve.
Requirements
- Degree in Marketing or related field
- 5+ years of experience in marketing, with at least 2 years in a managerial role
- Proven track record of developing and executing successful marketing campaigns
- Expertise in digital marketing, analytics, and marketing automation tools (e.g., Google Analytics, HubSpot, Salesforce)
- Excellent communication, presentation, and project management skills
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously
- Knowledge of SEO/SEM, PPC, social media advertising, and content marketing
- Familiarity with CRM systems and marketing automation platforms
- Strong analytical mindset with the ability to interpret data and adjust strategies accordingly
- English proficiency (mandatory)
- French and/or Spanish are a plus.
Benefits
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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