Paid Media Specialist responsible for driving paid media strategies and guest acquisition at ARC'TERYX. Collaborating with regional and global teams to execute marketing campaigns in EMEA.
Responsibilities
Responsible for driving awareness and guest acquisition through paid activations across the region.
Responsible for the execution of paid media strategies and the development of tactical plans of EMEA Brand Marketing activations.
Work on a variety of different projects, from the execution of Top-of-Funnel paid media strategies for Brand & Product Campaigns to the tactical planning of Brand Experiences and new store opening promotions across EMEA.
Collaborate with the Brand Communications and other regional and global teams as well as external agencies to deliver on regional paid media strategy.
Requirements
You have a bachelor's degree in the field of advertising, digital marketing or a related discipline with 3+ years experience in Paid Media Strategy and Top-of-Funnel Advertising (in house or agency).
You have a track record in working consumer-centric industry, preferably with lifestyle and cultural brands.
You have experience managing regional or multi market paid media strategies, balancing global frameworks with the unique needs of local communities.
You have a strong analytical thinking and are performance driven
Ability to negotiate while working within a multi-national and multi-cultural environment.
An enthusiastic approach to evolving and improving existing brand awareness strategies.
You are proactive in identifying the root cause of issues and developing solutions
You remain highly flexible and adaptable when faced with ambiguity
You effectively balance autonomy and collaboration
You inspire breakthrough thinking and continuous improvement
You seek the best (sometimes not the easiest) solutions, with an unwavering commitment to leaving it better
Your passion for your work is paralleled by your passion for getting outside and living it
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