Business Development Manager responsible for leading opportunity maturation and pursuit for the US Air Force. Engaging with stakeholders and developing business growth strategies for national defense.
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Hybrid Senior Business Development Representative / Community Liaison
Posted yesterday
About the role
- Community Liaison driving occupancy growth through outreach and relationship management at Rose Arbor Village. Fostering connections with healthcare professionals and referral partners while ensuring resident satisfaction.
Responsibilities
- Actively build and maintain a network of referral sources, including hospitals, rehabilitation centers, physicians, senior centers, home health agencies, and community organizations.
- Attend community events, health fairs, networking functions, and speaking engagements to promote the community and establish a strong market presence.
- Develop partnerships with local organizations to create mutually beneficial referral opportunities.
- Serve as a point of contact for prospective residents, families, and referral partners, ensuring consistent follow-up and relationship management.
- Conduct tours and personalized consultations for prospective residents and their families.
- Present the community’s continuum of care, amenities, and lifestyle programs in a compelling, consultative manner.
- Track leads using the CRM system, manage the sales pipeline, and report progress to leadership weekly and monthly.
- Collaborate with the Executive Director and clinical teams to ensure seamless move-ins and optimal resident satisfaction.
- Partner with marketing and sales teams to plan and execute campaigns, events, and promotions that drive community visibility and occupancy.
- Analyze local market trends, competitor activity, and referral patterns to adjust outreach strategies.
- Ensure all marketing and outreach efforts are consistent with California RCFE regulations and industry best practices.
Requirements
- Proven success in outside sales, relationship management, and achieving occupancy/revenue goals.
- Strong knowledge of California RCFE regulations and senior care industry trends.
- Exceptional interpersonal, presentation, and communication skills; able to influence and inspire trust among families and referral partners.
- Proficiency with CRM systems, Microsoft Office Suite, and marketing analytics tools.
- Highly motivated, results-driven, and entrepreneurial.
- Outgoing, persuasive, and comfortable with frequent external engagement.
- Strategic thinker with the ability to analyze data and adjust outreach plans.
- Strong organization, follow-through, and attention to detail.
- Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field (preferred).
- Minimum 3–5 years of senior living sales, business development, or healthcare outreach experience.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
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