Digital Marketing Associate managing email campaigns for Free People. Executing strategies across brands and driving engagement with over 2 million customers.
About the role
- Performance Marketing Manager driving integrated campaigns in international e-commerce with a focus on performance advertising. Collaborating with product managers and teams to execute strategies and optimize ROI.
Responsibilities
- Plan and execute integrated campaigns in close collaboration with product managers – from objectives and targeting to content and execution.
- Drive performance advertising (SEA, display, paid social, SEO) and align organic and paid strategies for maximum impact.
- Create and optimize emails, land pages and e-commerce content, ensuring high conversion rates and smooth customer journeys.
- Analyze campaign data and KPIs, provide actionable insights, and continuously optimize ROI.
- Coordinate cross-functional projects with internal teams and external agencies, delivering campaigns on time and on budget.
- Balance creativity and metrics, ensuring campaigns are both engaging and performance driven.
Requirements
- Bachelor’s degree in marketing, Communications or related field.
- 3+ years of experience in digital/performance marketing, ideally in e-commerce.
- Hands-on expertise in HubSpot (or similar marketing automation tools), CMS, and e-commerce platforms (Adobe Commerce a plus).
- Strong skills in SEO/SEA, onsite marketing, content creation, email marketing and campaign management.
- Analytical mindset with the ability to turn data into actionable insights.
- Creative, collaborative, detail-oriented, and highly organized – able to manage multiple priorities in a fast-paced environment.
- Tech-savvy, curious, and always eager to learn.
- Fluent in English – any further language is an advantage.
Benefits
- You are part of a company that promotes trust and relies on your ability to self-manage and take responsibility.
- You can benefit of our hybrid model.
- You will work in a well-established company that serves customers across a wide range of industries.
- You will be carefully introduced and have individual career opportunities.
- You will be part of a dynamic team in an international environment.
Job title
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