Data Analytics Associate reviewing and approving analytics on large data sets to inform business initiatives at TIAA. Ensuring data quality and developing reports to enhance decision - making.
About the role
- Data Analytics Specialist leading data performance analyses for media campaigns in creative agency. Strong background in data tools and client interaction required.
Responsibilities
- Lead complex performance analyses and propose data-driven improvements for media and communication campaigns.
- Strong command of basic statistics and methodologies for reporting and data studies such as A/B testing, incrementality, and predictive analyses.
- Develop and present strategic reports and insights to clients and internal stakeholders, using storytelling and creating reports in PowerPoint or Power BI.
- Implement and configure advanced analytics tools such as Google Analytics 4 and Google Tag Manager.
- Lead debugging processes for event triggers, pixels, and media tags to ensure accurate data collection.
- Act as the internal and client-facing point of contact for day-to-day requests.
Requirements
- Solid experience in data analysis and digital marketing tools.
- Proficiency with tools such as Google Analytics 4, Excel, SQL (for querying BigQuery), Power BI or Looker Studio.
- Experience as a client-facing lead/interface.
- Strong understanding of marketing concepts such as customer journey, conversion funnel, attribution, and media mix modeling.
- Advanced English for meetings with global teams.
Benefits
- Inclusive and diverse work environment
- Opportunities for professional development and knowledge exchange
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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