Director driving partnerships for Firefly Foundry at Adobe. Focused on GenAI adoption in creativity and media.
About the role
- Head of Growth driving predictable enterprise demand generation strategy at AllSpice. Leading campaigns, testing channels, and optimizing funnel performance within a hardware engineering platform.
Responsibilities
- Design, execute, and optimize AllSpice’s end-to-end demand generation strategy in support of pipeline and revenue goals.
- Deliver consistent, scalable inbound and outbound pipeline with clear accountability for quality, velocity, and performance.
- Improve conversion across the funnel, with particular focus on lead nurture and lead-to-opportunity conversion.
- Establish and scale at least two additional, repeatable pipeline channels beyond existing core motions.
- Implement strong experimentation frameworks and funnel analytics to inform channel mix, conversion, and efficiency.
- Roll up your sleeves to launch campaigns, run tests, and iterate quickly based on results.
- Work closely with Product Marketing, Sales, and Product & Engineering to align demand efforts with revenue outcomes.
Requirements
- Proven experience owning enterprise demand generation, with a track record of building predictable, repeatable pipeline.
- Strong experimentation mindset: You test deliberately, learn quickly, and apply insights to improve results (“no same mistake twice”).
- Comfortable operating end-to-end, from strategy through hands-on execution.
- Highly analytical; able to diagnose funnel performance and translate data into action.
- Bias toward action; you get things done in ambiguous, early-stage environments.
- Highly organized, with a high bar for quality and attention to detail.
- Open to leading and developing a small team, including setting expectations and driving performance.
- Experience marketing to technical audiences (e.g., engineers, developers) or a demonstrated ability and genuine desire to learn quickly and engage deeply with a technical product and buyer.
Benefits
- Competitive salary and equity
- Top-tier health, dental, and vision insurance plans
- Flexible PTO and remote work policy
- Home + in-office equipment stipends
- Annual company-wide off-sites and GTM team retreat
- An opportunity to make a meaningful impact at a fast-growing company alongside a smart, supportive, and motivated team
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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