Account Lead embedded in a client's team, focusing on the marketing of a new sports attraction. Overseeing strategy, performance, and campaign execution in a hybrid workplace.
About the role
- Director of Marketing at Alloy.ai, tackling supply-demand issues for consumer goods companies. Leading marketing initiatives and driving revenue through strategic programs and campaigns.
Responsibilities
- Own Inbound Pipeline Generation: You are responsible for hitting our marketing-sourced revenue goals by designing and executing an integrated strategy across inbound, outbound, events, and partners.
- Refine Positioning & Messaging: Act as the lead for product marketing, translating features into clear value propositions that resonate with our target audience and ensure consistency across our website and campaigns.
- Drive High-Intent Content: Create and oversee content that directly generates and converts demand, including case studies, white-papers, website copy, email nurtures, and sales collateral that directly helps close deals.
- Partner Hand-in-Hand with Sales: Work closely with Sales and SDRs to ensure marketing is delivering high-quality opportunities and providing the enablement tools they need to be successful.
- Optimize & Scale with Data: Analyze performance from first touch through closed-won, improving conversion rates, lead quality, and sales handoff using clear KPIs, reporting, and marketing systems.
Requirements
- 7+ years of marketing experience, with at least 2–3 years in a leadership role within a high-growth B2B SaaS environment.
- You have a proven track record of owning multiple marketing functions (Demand Gen, Product Marketing, Content) and understand how they work together to drive revenue.
- You are obsessed with the funnel and have personally built and operated inbound programs that generated measurable marketing-sourced pipeline and revenue.
- You can take a complex technical product and turn it into a simple, compelling story. You are a strong writer who can produce everything from website copy to sales decks.
- You are comfortable in the data. You have experience with CRM and Marketing Automation tools (e.g., Salesforce, Marketo) and know how to use them to track attribution and ROI.
- You have experience managing both internal team members and external contractors, keeping multiple projects on track without losing sight of the details.
- You thrive in small, fast-paced teams. You are self-motivated, adaptable, and happy to "wear many hats" to get the job done.
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