Support the development and implementation of Trade Marketing strategies for product launches at Essity. Analyze data and create presentations for partners and teams.
About the role
- eBusiness Marketing Manager driving eBusiness marketing strategies for digital products in Northern Europe. Collaborating with Sales, Marketing, GSS teams for enhanced customer experience and performance.
Responsibilities
- Develop and implement the cluster eBusiness marketing strategy, aligned with global priorities and key stakeholders.
- Promote our eCommerce offering to customers and partners, driving engagement, activation and usage.
- Execute targeted digital marketing activities supporting lead generation, online sales and customer onboarding.
- Co‑create relevant content with Excellence Areas and GSS Marketing.
- Monitor, analyse and report eBusiness performance, recommending actions for continuous improvement.
- Enhance the end‑to‑end customer journey by gathering insights and driving platform and process improvements.
- Train and enable internal teams and external users.
Requirements
- University degree in marketing, business, or a related field.
- Proven experience in digital marketing and eCommerce, ideally in a B2B environment.
- High level of expertise with CMS, CRM, marketing automation, SEO/SEA, analytics, eCommerce platforms, EDI and Customer Portal tools.
- Strong analytical skills with the ability to translate data into insights and action.
- Ability to work cross‑functionally, influence without direct authority, and drive initiatives in complex environments.
- Experience collaborating with international teams and multiple stakeholders (Sales, Marketing, Digital).
- Excellent communication skills in English; additional Northern European languages are an advantage.
Benefits
- Support personalized cross‑selling and upselling initiatives
- Maintain and optimize the digital product catalogue, including updates and localization.
- Ensure compliance with GDPR and digital governance best practices.
- Manage allocated budgets and report on ROI for eBusiness initiatives.
Job title
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