Growth Marketing Manager at AKEN S.A., managing B2B digital demand generation and optimizing marketing campaigns for enterprise clients. Focus on LinkedIn Ads, Google Ads, and marketing automation.
Responsibilities
Manage and optimize paid media campaigns (LinkedIn Ads, Google Ads, remarketing)
Design and organize marketing automations (RD Station or migration to Pipedrive)
Manage integrations between tools (CRM, automation, landing pages)
Organize lead database, remarketing lists, and nurture flows
Track demand generation and conversion metrics
Work closely with the sales team to generate pipeline
Participate in the strategy for launching the new website and new offers
Implement continuous improvements in conversion and performance
Requirements
Experience in B2B digital marketing
Experience with ABM (Account-Based Marketing)
Experience with integrations via Zapier or similar tools
Proficiency in LinkedIn Ads and Google Ads
Experience with RD Station or similar marketing automation tools
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