Content Marketing Analyst responsible for content creation and management for Brazil's largest rural management platform. Engage with digital marketing strategies using SEO and automation tools.
Responsibilities
Content Management: responsible for all content activities across email, blog, social media, webinars, and premium downloadable assets (e.g., e-books, whitepapers).
SEO & Continuous Improvement: manage the blog not only by publishing content but also by proposing technical improvements to maximize conversion.
Social Media: build the content calendar and publish on social channels, strategically integrating them with launch schedules and premium assets.
Performance: analyze campaign performance data across platforms such as Google Analytics and social networks, generating insights and recommendations for adjustments and optimization.
Requirements
Bachelor's degree in Marketing, Social Communication, Advertising or related fields.
Knowledge of digital marketing and inbound marketing, SEO, and Google Analytics.
Experience with HubSpot (or similar), automation workflows and nurture sequences.
Excellent command of Portuguese, with strong persuasive writing (copywriting) skills and the ability to adapt to different formats and channels.
Familiarity with AI tools.
Comfortable with technology and willing to learn tools like Cursor and GitHub for content creation.
Differentiators that stand out here:
Experience in SaaS companies and/or the agribusiness sector will be an advantage.
Experience with Cursor and GitHub will be a plus.
Benefits
🏙️ Hybrid model — in-office 1 day per week in Porto Alegre, RS, and 4 days remote (home office).
🚌 Transportation allowance — to support your commute.
🍽️ Meal or food allowance via Caju — flexibility to use at grocery stores, restaurants, or delivery.
🏠 Home office allowance via Caju — extra support to cover utilities and internet and to improve your home workspace.
🦷 Dental plan (national coverage) — for you and your family.
🩺 Bradesco health plan (national coverage) — no waiting period, covering you and your family from day one.
🧠 Caju Saúde — two free sessions per month with psychologists and nutritionists.
💪 Wellhub — easy access to gyms and physical and mental wellness platforms.
🎉 Birthday day off — one day off during your birthday month to celebrate however you like.
💳 Partnership with Creditas — loans at lower interest rates if you need financial relief.
🎓 Development support — hard-skills and soft-skills content to support your learning.
🚀 Referral program — recommend great people for our team and earn a Caju reward!
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