Senior Demand Generation Manager at Accord enhancing pipeline strategies for high - value enterprise deals. Collaborating across teams to leverage AI and optimize multi - channel demand generation.
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Hybrid Principal Integrated Campaign Manager
Posted 3 months ago
About the role
- Lead integrated marketing campaigns for NextRoll's AdRoll and AdRoll ABM products. Collaborate across teams to drive measurable brand and demand impact.
Responsibilities
- Campaign Strategy & Storytelling: Own campaign theme brainstorming, validation, and narrative development, turning high-level company goals into compelling cross-channel campaigns.
- Objectives & Success Metrics: Define measurable campaign objectives, KPIs, and budgets, ensuring alignment with leadership and revenue marketing priorities. Run pre-launch readouts, monitor campaign performance mid-flight, and drive weekly reporting and optimization.
- Audience & Messaging: Collaborate with product marketing to refine ICPs, personas, and audience segments; build unified campaign stories anchored in audience pain points and mapped across the buyer journey.
- Creative & Cornerstone Planning: Partner with creative leads and content owners to shape the campaign’s look, feel, and cornerstone assets, ensuring cohesive narratives across all touch points.
- Cross-Functional Leadership: Coordinate with channel leads, sales enablement, operations, and leadership to align on promotion plans, enablement materials, and campaign readiness.
- Execution & QA: Lead campaign build check-ins, QA infrastructure (tracking, attribution, CRM setup), and oversee launch readiness with all stakeholders.
- Insights & Learnings: Deliver post-mortems and campaign look backs to capture ROI, wins, misses, and lessons that inform future campaigns.
Requirements
- 9+ years of B2B marketing experience with at least 2 years of deep expertise in integrated campaign management.
- Proven ability to market to B2B marketers within the tech/SaaS industry.
- Familiarity with Salesforce, marketing automation, paid media, and reporting tools.
- Demonstrated success independently leading complex, multi-channel campaigns from concept to execution and reporting.
- Strong ability to translate company strategy and market insights into unified campaign stories.
- Advanced analytical skills with proven ability to evaluate KPIs, draw insights, and recommend optimizations.
- Skilled in building repeatable campaign frameworks, processes, and templates.
- Strong cross-functional leadership and influencing skills, able to align stakeholders across creative, product marketing, sales, operations, and leadership.
Benefits
- Competitive salary and equity
- We cover 100% of the employee-only premium for our HSA medical plan, and 95% of the employee-only premium for our PPO, HMO, dental, and vision plans.
- We contribute 75% toward dependent premiums across all medical, dental, and vision plans.
- Short and long term disability benefits at no cost to the employee
- Basic life and AD&D insurance at no cost to the employee
- 401K Plan (Pre-tax and Roth)
- 4 weeks of paid time off and work/life balance
- Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave)
- Up to 12 weeks of paid family leave for birthing parents (in addition to pregnancy disability leave)
- Up to 16 weeks of paid family leave for non-birthing parents
- Up to 12 weeks paid family leave to care for a family member
- Join a community of fellow Rollers as a member of one of our Employee Resource Groups
- Ample opportunities to volunteer with local organizations with NextRoll Gives Back
- For additional benefits not mentioned, visit our Careers page
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