Paid Media Specialist optimizing paid media campaigns across digital platforms for e - commerce growth at Speedway Motors. Collaborating with teams to drive performance and accelerate results in a hybrid work environment.
About the role
- Demand Generation Manager at Adobe managing email, direct mail, and gifting programs. Collaborating with campaigns and sales teams to boost demand generation and customer experience.
Responsibilities
- Partner with campaign, journey, content, marketing operations, and sales teams to build and launch sophisticated, multi-channel automation programs across Marketo, Sendoso, and the broader martech stack.
- Take responsibility for the planning and delivery of automated email nurture, newsletter, and direct mail programs, in integrated campaigns.
- Build and manage BDR-focused programs that support targeted marketing-assisted outbound (MAO).
- Understand the sales process and align closely with business development teams to ensure programs deliver impact across the full funnel—from pipeline creation through deal progression.
- Serve as a leader within the Direct Mail Center of Excellence (COE), owning documentation, playbooks, wikis, enablement materials, and channel guidelines.
- Develop and uphold a direct mail and gifting playbook.
- Build and maintain a repository of high-value “door opener” programs, featuring highly personalized offers aligned to audience needs and sales motions.
- Act as the primary point of contact with direct mail vendor, managing communication, enablement, and optimization.
- Be a database whisperer: manage audience targeting and segmentation, and cooperate across business units on campaign planning, orchestration, and maintaining send calendars.
- Analyze, communicate, and present campaign results, delivering in-depth performance insights and recommendations to continuously optimize programs.
- Manage quarterly testing and experimentation plans, applying a test-and-learn mentality to creative, offers, personalization, timing, and automation logic.
- Develop content variations and derivatives using Adobe GenStudio to support scalable, personalized program execution.
Requirements
- Bachelor’s degree or equivalent experience, with an emphasis in business, marketing, or a related field.
- 3+ years of B2B marketing experience owning, developing, and optimizing nurture and lifecycle programs using marketing automation technology.
- Marketo certification required.
- Intermediate to advanced email marketing experience, plus hands-on experience integrating direct mail & gifting into demand generation programs.
- Strong analytical skills with the ability to interpret large datasets, identify meaningful trends, and translate insights into action.
- Experience navigating a large enterprise environment and growing through cross-functional collaboration.
- Outstanding project management skills—able to balance multiple priorities, drive work to completion, and gain alignment across collaborators.
- Excellent written, verbal, and presentation skills.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
- Remote work options
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