Director of Field Marketing for Acrisure, overseeing U.S. field strategies to enhance pipeline and revenue across North America. Collaborating with sales and marketing teams to drive regional programs and impact.
Responsibilities
Own North America field marketing strategy and execution, aligned to revenue targets, account segmentation, and regional priorities to drive pipeline creation, acceleration, and expansion
Serve as the primary GTM partner to Sales leadership, supporting new logo acquisition, strategic account penetration, and multi-product growth through coordinated territory planning, sales plays, and enablement
Translate global campaigns into high-impact regional programs, delivering field-ready messaging, assets, and experiences tailored to market dynamics and executive buyers
Lead regional field programs including tier-1/2 events, ABM, partner initiatives, and customer advocacy, fully integrated with digital demand, SDR follow-up, and sales motions to maximize ROI
Own regional performance measurement and optimization, managing KPIs such as pipeline sourced/influenced, cost per opportunity, and program ROI in close partnership with RevOps
Build and lead a high-performing Field Marketing team across North America, acting as the voice of the region and collaborating closely with Product Marketing, Demand Gen, and Customer Marketing to drive revenue impact
Requirements
10+ years of B2B marketing experience, with 5+ years in field or regional marketing
Proven success driving pipeline and revenue impact in a North American enterprise or mid-market environment
Experience building and scaling high-performing field marketing teams
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