Account Director managing marketing initiatives as primary client contact for Acosta Marketing Group. Leading strategic development and execution for revenue-generating client portfolios.
Responsibilities
Participate in recruiting and retaining of a portfolio of strong revenue-generating clients for Acosta Marketing Group.
Serve as primary contact for coordination of strategic development, creative development, and media plans and tactical execution for client’s brand(s).
Serve assigned retailers with creative initiatives, execution elements and coordinate timelines and logistics of all proposed, pending and confirmed projects.
Serve as the primary point of contact to selected AMG clients and the secondary contact for certain clients.
Facilitate and approve the communication, presentation and creation of promotional campaigns that meet client’s sales and marketing objectives.
Support corporate platform initiatives.
Interact with clients and retailers to activate profitable platform events.
Serve as the marketing expert and integrate with sales team to help deliver sales volume number by leveraging ownable marketing platforms.
Requirements
Bachelor’s degree in advertising, marketing, or related field.
Eight years agency experience in retail or consumer packaged goods preferred.
Research/analysis experience a plus.
Self-motivated; self starter; strong leadership and management ability
Strong presentation skills, speaking ability and interpersonal skills.
Thorough understanding of core advertising and marketing functions: creative developments, brand management, media buying, post promotional analysis, financial ramifications.
Broker, Manufacturer, Advertising Agency, and Promotional Agency understanding of roles and functions.
Be able to prioritize multiple demands (retailer, manufacturer, Acosta) simultaneously and influence associates for results.
Proven analytical ability with strong attention to detail.
Assertive, creative, team player and proven sense of urgency.
Proficiency with computers including in-depth knowledge of Microsoft suite of products, especially PowerPoint, Excel, Word, and a working knowledge of Adobe Acrobat, scanning, Photo Shop, etc.
Prefer having experience working with programs at retail
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