Sr Specialist, Paid Search optimizing paid search campaigns across QVC Group's brands. Responsible for account management and delivering actionable performance insights to the Senior Manager.
About the role
- Demand Generation Manager scaling marketing efforts across multiple channels for SaaS company. Collaborating with various teams to drive a high-velocity demand engine.
Responsibilities
- Own the marketing-sourced pipeline number across paid search, paid social, lifecycle email, organic, and emerging channels.
- Develop and execute a multi-channel demand generation plan with clear MQL, SQO, and pipeline targets by channel.
- Manage and optimize Google Ads, LinkedIn, newsletters and other paid channels across all funnel stages.
- Build and optimize email nurture sequences, re-engagement campaigns, and lead scoring rules in HubSpot to help turn MQLs into SQOs faster.
- Partner with the BDR team lead on outbound campaign alignment, target list quality, and handoff processes.
- Run structured tests on channels, messaging, audiences, and landing pages.
- Own the weekly demand dashboard. Report on pipeline by channel, cost per opp, MQL→SQO conversion, and channel-level ROI.
- Work with PMM to prioritize content needs and ensure competitive pages, comparison content, and bottom-of-funnel assets are driving pipeline, not just traffic.
- Build an ABM strategy to engage, nurture and convert top tier accounts and turn them into opportunities at scale.
Requirements
- 5–8 years in B2B SaaS demand generation, with at least 2 years in a growth-stage company (Series B–D, $15M–$60M ARR).
- Hands-on experience running Google Ads and LinkedIn Ads with pipeline (not MQL) as the success metric.
- Deep comfort with HubSpot (marketing automation, lead scoring, workflows, reporting). Salesforce experience is a plus.
- Experience working with or coordinating BDR/SDR teams. You don't need to have managed them, but you need to know how outbound and inbound integrate.
- Analytical mindset — you build dashboards, read funnel data, and make budget decisions based on conversion rates, not gut.
- Scrappy and resourceful. You need to be comfortable doing the work, not just directing it.
- Excellent communicator - you can explain pipeline math to the CEO and campaign logic to a BDR in the same day.
Benefits
- Competitive compensation including equity package
- Competitive vacation policy
- Access to Meditopia
- Hybrid working model and flexible working hours
- Personal development including language courses
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Marketing Specialist for Paid Social and Video Marketing managing customer acquisition across multiple social platforms for QVC Group. Driving performance optimization and collaborating with cross - functional teams to execute strategic campaigns.
SEA & Paid Social Manager managing performance marketing activities for natsana with a focus on SEA and social advertising strategies. Involves collaboration with marketing teams and continuous campaign optimization.
Performance Marketing Manager for paid social channels at GlossGenius. Driving customer acquisition and maximizing return on ad spend for Meta and TikTok campaigns.
Performance Marketing Manager optimizing channels and metrics for customer acquisition at Onfy, a German pharmacy marketplace. Focused on commercial performance and data - driven marketing initiatives.
Director of Paid Search leading SEM initiatives and managing top - tier client relationships at Jellyfish. Overseeing strategy execution, team development, and campaign excellence.
Growth & Performance Marketing Manager driving scalable customer acquisition through digital channels. Developing performance campaigns and leveraging AI tools for a company in digital health.
Paid Ads Specialist leading paid acquisition campaigns from scratch for an early - stage company. Focusing on performance and data - driven growth across Meta, TikTok, and Google.
Media Planner developing media strategies for paid social channels in a fast - growing agency. Collaborating with cross - functional teams to optimize campaigns for higher education and non - profit clients.
Paid Media Specialist managing end - to - end digital campaigns for educational growth. Optimizing performance with a strong focus on Google Ads and strategic marketing approach.