Sr Specialist, Paid Search optimizing paid search campaigns across QVC Group's brands. Responsible for account management and delivering actionable performance insights to the Senior Manager.
About the role
- Experienced Associate Influencer Campaign Manager managing influencer marketing campaigns across beauty, lifestyle, and more. Overseeing strategy, execution, and performance analysis to ensure client success.
Responsibilities
- Influencer Campaign Strategy & Execution: Take part in the strategy, planning, and execution of paid influencer marketing campaigns across various platforms (Instagram, TikTok, YouTube, Pinterest, etc.).
- Research, vet, and cast influencers who align with campaign goals, brand values, and audience demographics.
- Craft creative briefs for influencer content aligned with brand objectives, ensuring content is engaging, trend-aware, and on-brand.
- Manage end-to-end influencer outreach, negotiations, contracts, and deliverables.
- Collaborate with internal PR, Digital, and Paid Media teams to integrate influencer efforts into larger brand initiatives.
- Track and manage campaign budgets, ensuring efficiency and ROI.
- Provide strategic insights and recommendations to clients on influencer trends, creative formats, and best practices.
- Prepare post-campaign performance reports, analyzing KPIs, and suggesting optimizations for future campaigns.
- Client & Talent Relationships: Serve as a key point of contact for clients, talent agents, and influencers throughout the campaign lifecycle.
- Build and maintain a network of strong relationships with influencers, talent managers, and content creators across industries.
- Actively monitor social trends and emerging creators to build a robust influencer database.
- Creative & Strategic Development: Collaborate with creative teams on campaign concepts, influencer content direction, and paid social amplification opportunities.
- Stay ahead of digital trends, platform updates, and emerging influencer strategies to maintain innovative campaign offerings.
Requirements
- 3+ years of experience in influencer marketing, ideally within an agency or brand environment.
- Proven success in managing end-to-end influencer campaigns with measurable results.
- Deep understanding of social media platforms, influencer trends, and creator culture.
- Experience working with creators in lifestyle categories (beauty, wellness, fashion, F&B, etc.).
- Exceptional written and verbal communication skills.
- Strong organizational and project management abilities with the ability to manage multiple campaigns simultaneously.
- Confident in leading client presentations and pitches.
- Familiarity with influencer marketing tools (e.g., CreatorIQ, GRIN, Meltwater, Sprout Social, etc.) is an asset.
- Nice to Have: Experience developing influencer content for paid media/whitelisted ads.
- Experience managing creator licensing, usage rights, and contract compliance.
- Knowledge of UGC (User Generated Content) programs.
- Bilingual (French) an asset, but not required.
Benefits
- Health & Wellness: Full-time permanent employees get medical, vision, and dental benefits after three months.
- Flexible Workweek: Enjoy flex hours with hybrid options.
- Profit Sharing: Eligible for Merit + Bonuses after 1 year.
- Holiday Chill: We close down for a paid break during Christmas (subject to change).
- Wellness Perks: Premium Calm app subscription and access to Perkopolis.
- Work from Anywhere: After a year with us, work from wherever you want for up to 3 weeks!
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