Chief Growth Officer leading growth strategy and product innovation at Tienda Pago fintech. Driving market expansion and optimizing user experience in Mexico and Peru.
About the role
- VP of Marketing responsible for driving pipeline and revenue growth at Seso's agribusiness platform. Leading a team and executing campaigns in a high-growth B2B SaaS environment.
Responsibilities
- Build and execute scalable demand generation programs across paid and organic channels, ABM, email, and events. Own paid media strategy and budget, optimizing for CAC, ROI, and pipeline growth.
- Build programs that deepen engagement and retention, highlight customer success through case studies and advocacy, and partner with Customer Success to drive renewals and expansion.
- Own messaging, positioning, and customer insights, ensuring new products, solutions, and campaigns are successfully launched and monetized.
- Own and evolve Seso’s holistic brand narrative, refining positioning and storytelling to resonate across customers, partners, and the broader agriculture ecosystem. Stay close to customer needs and market trends to ensure Seso is consistently positioned as the category leader.
- Partner with Product, Sales, and Customer Success to launch products, develop playbooks, and drive adoption.
- Manage and grow a small but impactful team (Brand Designer, Events Manager, and Head of Product Marketing), setting vision while staying hands-on where needed.
- Develop co-marketing initiatives with partners, drive event strategy, and equip the sales team with tools to close deals faster.
- Define KPIs, measure performance, and iterate on strategies to ensure marketing is a revenue engine.
Requirements
- 10+ years of marketing experience, with 3+ years in a leadership role (Head of Marketing) at a high-growth B2B SaaS company
- Proven track record of owning demand generation and growth marketing building programs that deliver measurable pipeline and revenue.
- Strong operator in performance marketing, marketing automation, and sales/marketing alignment
- Experienced storyteller with the ability to sharpen positioning for a category-creating company
- Skilled leader who can inspire and mentor a small team while staying deeply hands-on
- Comfortable with marketing tech stack: HubSpot, Salesforce, paid media platforms, analytics tools
- Vertical SaaS or industry experience (agriculture, labor, or related fields) is a strong plus
- Analytical and experimental mindset: you test, measure, and optimize relentlessly.
Benefits
- Compensation is just one part of our total rewards, which also include benefits and stock options.
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