Chief Growth Officer leading growth strategy and product innovation at Tienda Pago fintech. Driving market expansion and optimizing user experience in Mexico and Peru.
About the role
- VP of Marketing leading comprehensive marketing strategy for Procurement Sciences. Driving demand generation, brand building, and team leadership in a fast-growing SaaS environment.
Responsibilities
- Lead the demand generation team to devise strategies that drive MQLs and SQLs.
- Oversee field marketing initiatives and provide leadership to the demand gen and potentially the SDR/BDR inside sales team.
- Optimize marketing spend across channels to improve cost per MQL, cost per opportunity, and cost per closed won.
- Lead initiatives to increase pipeline created dollars, enhancing pipeline-to-spend ratio.
- Establish and strengthen our brand in competitive markets, doubling down on our market leadership.
- Implement creative strategies to differentiate our brand through guerrilla marketing and unconventional tactics.
- Boost brand visibility and recognition by leveraging key marketing channels and market trends.
- Drive new opportunity creation, managing marketing activities to optimize conversions from MQL to demos and demos to opportunities.
- Track and report marketing performance metrics tied to pipeline creation, cost efficiency, and revenue growth.
- Collaborate with sales and product teams to align marketing initiatives with revenue targets and goals.
- Build, lead, and mentor a high-performing marketing team capable of elevating our market presence.
- Work closely with the CEO on content marketing strategy and GTM (Go-To-Market) engineering strategy.
- Nurture team growth, foster a collaborative culture, and ensure career development paths align with company objectives.
- Create and maintain robust marketing processes and systems for scalability and reliability.
- Develop structured reporting and dashboards to monitor marketing KPIs and drive data-informed decisions.
- Work closely with Product, Sales, and Customer Success teams to ensure alignment of marketing strategies with business goals.
- Collaborate on product launches, ensuring cohesive messaging across all marketing touchpoints.
Requirements
- SaaS Marketing Leadership: 10+ years in marketing within a SaaS environment; at least 5+ years leading marketing teams in a high-growth startup setting.
- Scaling Expertise: Must have experience scaling growth-stage startups as a hands-on strategic leader, ideally managing growth from $15M to $50M. Experience in a $20M to IPO journey is even more desired.
- Metric-Driven Growth: Proven success driving MQL, SQL, and pipeline growth; adept at analyzing and improving complex marketing metrics.
- Innovative Marketing Strategies: Demonstrated ability to develop and implement innovative marketing initiatives that resonate with target audiences.
- Executive Presence: Strong leadership skills with the ability to influence and build trust with senior leadership and external partners.
- Brand Strategist: Experience in brand building and positioning in highly competitive markets.
- Start-Up Savvy: Experience operating in dynamic startup environments, comfortable with pace and change, and capable of building structures from the ground up.
Benefits
- Competitive executive salary plus performance-based incentives and stock options.
- Comprehensive health plan for you and your family.
- Flexible, remote-friendly work arrangements.
- Significant leadership opportunity and direct impact on company trajectory.
- Be a key player at a rapidly scaling, VC-backed SaaS company.
- Professional development and advancement pathways.
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