Senior innovation leader at Fidelity responsible for integrating emerging technologies like AI and blockchain. Driving innovation and scalable solutions in financial technology across business lines.
About the role
- VP of Measurement Integration at Synchrony focusing on marketing campaign processes and cross-functional collaboration. Driving strategies for growth and integrating return on marketing investment into campaign rhythms.
Responsibilities
- Act as a change champion and influencer in collaboration with Analytics to drive SYF NextGen growth across platforms, integrating Return on Marketing Investment (ROMI) into marketing campaign rhythms.
- Foster alignment and collaboration between Performance Marketing, Analytics, Finance, Platform Marketing and other key stakeholders on growth strategies and action plans, ensuring seamless execution.
- Lead key strategic projects for Performance Marketing, partnering with functional leadership to define measurement process and tool requirements and integration for targeted business initiatives, such as Growth Engine Metrics or Small Medium Business.
- Develop unique solutions to address initiative requirements while meeting measurement goals.
Requirements
- Bachelor’s degree or, in lieu of a degree, a high school diploma/GED and 10+ years of Marketing or Marketing Analytics experience in a corporate environment
- 5+ years of strategic planning, process improvement, marketing, or operational planning experience
- 5+ years of experience in managing multiple initiatives simultaneously
- 7+ years in financial services or other highly regulated industry such as insurance
- Marketing experience direct and digital marketing
- Experience with financial services marketing data analytics or finance
Benefits
- Flexible work arrangements
- Professional development opportunities
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